SEO advise for Beginners -Google promote your website (1091 words)
A beginner to SEO needs to understand there is no magic performed to rank your website on the first page of any search engine. Instead, it depends on the efforts you input into your algorithm, and it takes a lot of time to prove to them that your platform deserves top spots. However, there are guiding rules that you can follow in optimizing your website and offer the search engine bots the essential signals. Although the internet has several SEO tips and advice, most of these articles address the side of the theoretical level of it and not how SEO can be used practically. In my opinion, this is the reason behind confused website owners on either giving up or try them all yet do not meet their expectations.
Of course, there are several affordable SEO services you can incorporate to improve the ranking of your website. However, the SEO tips I will give you below will offer you a solid, reliable framework that is safe and works if followed promptly.
Optimize both your page titles and the meta-description
The page title is one of the vital aspects of the SEO and needs to be optimized and provide an accurate description of the content. The meta-description right below the title is equally important as it addresses the users and the search engines on the summary of what the content entails. If they are optimized, Google may choose to either use the description as a snippet for your work or pick any other content within your article.
Internal links
Internal links in a page or contents are the links that lead or redirect the audience to other pages within the website. There is a difference between the internal links and the external links. These are essential factors for website SEO though several website owners do not correctly use them. It is essential to follow the rules that govern the internal linking process in the likes of linking related articles, ensure the links are useful, ensure it helps the reader navigate correctly, and avoiding overusing them.
Content formatting and usage of H1, H2, and H3
Avoid publishing your texts on your website before doing basic format. It is not good at all for the user experience yet still works against your SEO efforts. The general guidelines for any post on your website pages should follow as below. It is always to consider the reader’s experience when formatting your work
- Use the H1 for the main title
- Use H2 for the main heading
- Draw the attention of the reader, and it is advisable to either use bold and italic and not a similar style
- Write small, bright and elaborate paragraphs
- Ensure your font is easy to read
Optimization of the image
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The usage of images is vital as it enhances the user experience. However, care should be taken to avoid the creation of problems like the loading speed or the response issue. If you are using any image on your text, ensure to describe it, use keywords but ensure to avoid using the file names. Optimize the image size as the smaller it is, the faster your website will load.
Page speed
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The speed of the website’s rates is the highest aspect that enhances its top ranking on Google. Google aims to offer the researcher with the most accurate information in the fastest way possible. Faster sites are believed to offer the best user experience as it encourages them to visit the same site once more, however, for a website that takes time to load may discourage the user to never open such a site ever in their lives.
Some of the ways that can help you increase the page speed include:
- Removing unnecessary plug-ins from your page
- Optimization of the images sizes
- Use of caching services
- Consider incorporating CDN service in case the above rules deem futile.
Mobile-friendly websites
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Many searches performed today is through the use of mobile devices. The usage of smartphones in the past few years has greatly increased, and it has made it easier for users. They can perform their searches anywhere and at any time of their convenience. Therefore, it is important to make your website mobile-friendly so that users may find it. A mobile-friendly website is optimized for viewing on the mobile browsers and will cover for all the mobile users who need to visit your website.
Quality Content
Above all the provided tips, content is the king of them all, as your website will always need good content. The content should be original and of good quality such that it can remain relevant in the long run with the presence of SEO or not.
Having fresh content on your website is an excellent incentive for your web visitors to keep coming for more. It is true because if you always have something unique yet new to say about a particular niche or topic you are covering, then it means your audience will keep coming for more knowledge. Avoid plagiarism at all costs and low quality work as it discourages the readers.
Ensure to check your external links
External links in your platform are the links in your web site that points to other sites. It is essential that you check to know that you are not redirecting your readers to spam web sites. Also,m ensure you do not have broken links or not in any way confused the links, which may lead to confusion and misguidance to your audience.
Schema markup
The best way to help the search engine to understand the context of your content is through the usage of the structured data markup. It is a way of annotating your content so that the crawlers can better index your web pages. Although it did not consider an official way of Google ranking algorithm, it helps in improving the presentation of your web pages in the research results. This means the high clicks the more organic traffic. Different kinds of content have varying schemas that are in case it is articles, videos, images or any other product in your website depending on its niche
Bottom line
Once you have incorporated all the guiding tips for optimization addressed in this article, the next steps you should ensure to follow are:
- Concentrate on improving your website by adding more good quality content, whether it is a new product, article, or any service in whatever area you are trying to achieve.
- Promote your platform through the use of techniques that work for you in the provided tips above.