The Tesla Cyber Truck, an invention of the CEO of SpaceX and Tesla Inc.,
The Tesla Cyber Truck, an invention of the CEO of SpaceX and Tesla Inc., is an entirely electric battery-powered commercial pick up the vehicle with a futuristic design, currently undergoing production. Unveiled in November 2019, the motor vehicle is set to sell for as low as 39000 Us dollars, depending on the model required. Similar to all other projects, the Tesla cyber truck project faced its share of issues, namely, the prolonged delays in actualization, a shattered public image and the effects of the coronavirus pandemic.
The prolonged delays in actualization arguably constitute a significant issue that faced the Tesla Cyber Truck Project. Notably, the conceptualization of the idea of the project occurred in 2012, with the unveiling of its prototype being in late 2019, a massive difference of approximately 8 years. Arguably, the significant delays in the actualization are attributable to the demands of meeting the company’s objectives of building environmentally friendly automobiles, while at the same time expressing unique innovation through a product that would meet the needs of the consumer. Such a project is undoubtedly an uphill task.
The other significant issue that faced the project of the Tesla Cyber Truck is the shattered public image during its unveiling. The destruction of the company’s public image was undoubtedly caused by a lack of yield of satisfactory results in a prototype test. Notably, the experiment involved the hitting of the prototypes glass windows with a steel ball, with the expectation that they would not shatter. Unfortunately, upon hitting, all the glass windows broke. Therefore, the breaking of the glass windows led to the public image set back, as the company had assured the consumers, and the media, that the motor vehicle would have an exoskeleton so durable that it was resistant to pressure even bulletproof. As such, this disappointment of the expectations of the public effectively lowered the company’s reputation.
The aforementioned unfortunate incident consequently occasioned the drop in the value of company shares by a significant margin of approximately 6%, and the lower applications for preorder purchases of the product barely reaching 125000. Notably, the media setback was the only thing that led to the low preorders, as a significant percentage of the public expressed dissatisfaction with the overall futuristic design of the prototype.
The coronavirus pandemic also arguably constitutes another problem facing the project. Undoubtedly, the coronavirus pandemic is arguably one of the worst atrocities that have befallen humanity in the 21st century, especially in light of the economic damage it has occasioned. For instance, the oil prices fell to an extreme low of 37 dollars, due to the low demand and oversupply. The coronavirus pandemic has undoubtedly affected the project through disruption and stoppage of work, as citizens attempt to protect themselves from falling prey to the virus.
In light of the preceding issues, it is apparent that the company had to search for solutions to combat the setbacks extensively. Such solutions are necessary for the survival of the company, and the assured promotion of its profitability reliant on the viability of the project. Notably, in the first issue of the prolonged delays in the actualization of the project, the correctional measures opted into was the identification of the amphibious design and its subsequent adoption. Fortunately, the choice of the design was extremely successful, as the project was awarded a prize for being the most unique car design model. Additionally, in the contemplation of the delays that legal suits would occasion over the identity of the product, the company proactively opted to apply for the patent and trademark of the cyber track. Such a move hence safeguards the company from attempted exploitation through legal suits.
To combat the massive backlash on the shattering of the windows, the company decided to adopt the corrective measure of the provision of an explanation in the social media platforms, while acquiring an apologetic tone. However, the company still expressed gratitude for its consumers, with the CEO explaining that the windows shattered because of the destruction of their bases upon impact with a sledgehammer. The admittance of fault, coupled with the appreciation of suggestions to improve the car, for instance, through the use of the solar panels, admittedly assists in restoring confidence and improving the company’s reputation.
The coronavirus pandemic admittedly poses a significant problem and headache, especially among businesses. In an attempt to mitigate its effects, the company promoted preventive measures among the works in its factories. This serves to protect the employees from contracting the virus while at work, hence ensure uninterrupted production with no stoppage of work. Such preventive measures are also undoubtedly in line with the company’s objective to ensure the conservation of the environment.
The preceding denotes inherent problems such as negative company reputation, delays in execution and the coronavirus pandemic, which faced the Tesla Cyber track company. The significance of these setbacks assists in rebutting the presumption that the only significant setbacks are monetary, especially among small businesses. It is recommendable, therefore, that in the undertaking of any projects, the potential setbacks that might be suffered ought to be identified and prevented or dealt with effectively and fastidiously.