Dog Walking Business
There is a high demand for an expert on dog care. Establishing a dog walking commercial undertaking is reasonably straightforward. Furthermore, it is a business investment that has a low cost to engage in the animal industry. Starting the business requires following simple steps. My dog walking business will be a sole proprietorship. Furthermore, running the dog walking business alone will give a chance to have full control of the business. In other words, I will have the opportunity of making all the decisions on how the business runs. Besides, I will not have to seek any approval from anyone before making any decision regarding my business.
Also, running the business as a sole proprietor will reduce reporting requirements. Generally, there are no many forms to be completed nor the government charges to be paid when running the dog walking business as a sole proprietorship. In addition, being a sole proprietorship, I will have the advantage of enjoying my privacy. Usually, there are no files of information or reports that I am obligated to file annually to the government, and my business operations are not subjected to public disclosure.
Funny and scary
It was in the year 2010. In the martin’s neighborhood at the west bank, children used to play with dogs. The neighborhood had so many dogs that martin and others would spend time playing with. Marin would go picking up dogs from the neighbors and friends for playtime and then would walk them back home after the play.
There was a house with a very territorial female pet dog in the neighborhood just across the street. One day, while martin was walking one of the dogs back home after play, the children from home with an aggressive female pit saw it fun to open the gate to let their dog out. The female and aggressive pet came very charged and attempted to latch onto the dog that martin was walking home.
The big dog goes ahead to leap onto martin’s arms. Shadowed by the engraved pet who was at the moment shredding his shirt using her teeth. Moreover, martin raises his dog over to his head while yelling to have the kids hold back their dog. Besides, martin kicks the big dog while the other kids are terrified since it no longer became fun as they expected.
Moreover, Martin is in the middle of the street, a terrified dog over his head while the other one is leaping and snarling on him. He discovers that using his belt to attack the leaping dog saves him. However, the dog is not determined to leave them alone. Fortunately, the adult owner of the dog attacking martin comes and pulls the aggressive dog against him while his pants were sliding down.
James and dog walking.
Have you been wondering how you can become a dog walker? James has always wanted to engage in dog walking as his hobby. However, he never knew that there are several things that someone has to put into consideration. In addition, James being knew to dog walking activity; he did not have an understanding that the doggies are quite many. He never knew that one is needed to understand canine behavior. Also, as a dog walker, one was expected to have the doggies’ best interest within his or her heart. When James engaged in his first dog walking mission, he realized that it was quite amusing walking multiple dogs at the same time. However, going and volunteering to the local dog rescue center to get some experience. While James has always perceived that dog walking is an activity of taking the dog and just moving, he later realized that dog walking requires and individual to have effective communication and interpersonal skills. Furthermore, he observed that such traits are useful when you are dealing with the doggies as well as the owners of the pets. Besides, they offer one advantage of growing your dog walking business networks. Moreover, walking dogs at the initial days were tiring for James. This was when he realized that being physically fit is an essential thing that one should have to consider when engaging in dog walking. This is because walking the dogs made James cover long distances than he had ever imagined. In addition, he realized that dog walking is quite interesting for someone who enjoys spending some time outdoors during cold hours, muddy, and wet weather conditions. Furthermore, James observed than one has to train himself or herself on how to feel comfortable during unfavorable weather conditions since spending time outside as a dog walker is a must rain come shine. Eventually, after engaging in dog walking for six months, James became the best dog walker known in the town.
My amazing Alexis
How many times have you heard it on the news? The doggies’ ability of sensing smell has been responsible for all kinds of discoveries in the town. In addition, the canine discovered the world cup in 2000 after it had been stolen. Helen had never seemed to experience that before while walking, her dog called Alexis. All her dog always smelt out were leftovers, sweet wrappers, and the old crisp packets from the American meals that had been left along with unfilled beer cans thrown away by the night partygoers in the park. The best exciting thing Alexis had ever come across is a woolen hat. Alexis placed the hat conspicuously on the gate post near the place where he picked the hat. Two days later, the hat had been taken away. However, what is never known to date is whether it is the owner who took it or it was picked by someone who saw it and fancied the free woolen hat.
However, one Monday morning, everything changed. Alexis was just snuffling in the bush found at the canal towpath. As usual, Helen did not pay any attention. When Alexis comes out from the bush, he was not carrying a piece of litter that he is used to carrying in his mouth. This time around, he emerged from the bush with a wallet. In Helen’s mind, the news headlines about dogs discovering items started lingering in her mind. However, this is after making the dog drop the wallet. After a minute or two, Helen decided to look a bit into the bushes. However, she was not sure what she expected to see. She started calling out “hello?” this appeared involuntarily since she was convinced that she was not going to get any replies, and actually, there was no reply. She further looked deeper through the bush. However, she did not observe any signs of recent activities around there.
Until that moment, Helen’s dog had also lost interest. She let Alexis sniff the animal trails alongside the towpath. Helen also began inspecting the wallet. She realized it was a quality leather wallet that had no scratches nor damage. The banknote slots inside the wallet were all empty. Besides, the credit card pocket was also empty. After a further look into the wallet, she saw a picture of three smiling grown-up persons and one child. Therefore, she thought that the wallet belonged to the family depicted in the image in the wallet. Helen also noticed a driving license, library cards inside the wallet.
Eventually, Helen discovered the wallet was for Erickson, who stays at the address nearby. She decides to deliver the wallet to Erickson. However, not before taking her dog back to the home. On arriving home, Helen realized that her husband and the children had gone out. She decided to leave Alexis to offer security to the house as she goes out to the outskirts of the town to locate the address she discovered from the wallet that her dog had found.
Along the way, she discovers that she is reticent. She thinks probably Erickson had moved to live there due to that factor. In addition, she doesn’t see or meet anyone along the way. It may be due to the fact it was midmorning, and many people are likely to be at their workplace, school, or their homes.
At long last, she arrives outside number 52. Furthermore, it is last on the right-hand side. On the left-hand side, she sees a house that appears old. The bushes surrounding the more former home are overgrown. It seems that they have not been cut for long. However, the presence of a car within the compound signifies to her that there might be a person at home. While within the mixture, she starts calling “hello?” is anyone here? Mr. Erickson? However, she never got any response. She decides to knock the door. Furthermore, the door is firmly closed, but she decides to push her way inside to the hose since the door was unlatched. Helen is now inside the house, calling Mr. Erickson, who is not responding.
In addition, Helen could hear the voice of a small dog barking from inside the house. Perhaps, the dog was yelling from the upstairs. Helen is still shouting, “hello, is anyone inside here?” She decides to move her way to the hallway toward the first room when she doesn’t respond. She realizes that the place is very messy. She starts thinking that maybe, the house had been ransacked. However, she again tells herself that those who live there might be living under such conditions anyway. She observed that the magazines covered the chairs. In addition, there are discarded clothing and food wrappings all over. Furthermore, the table set in front of the sofa had dispersed books and cans of beer. She could not even tell what design of the carpet is made up of. This is due to the rubbish that is on the floor. Furthermore, what she observes makes her think that the house might not belong to the smiling faces that she saw on the picture, which was inside the wallet she is carrying.
When Helen went to the kitchen, the sink was overfull with glasses and crockery that had been used. There is a cardboard box filled with bottles, packets of food, and tins at the top of the small table in the kitchen. Generally, it appeared that the house owner did not unpack after returning from the shop trip.
Helen turns out of the kitchen to move towards upstairs, where the dog was barking. Suddenly, she notices some movements in the room located at the back of the house. She calls Mr. Erickson again as he cautiously makes her way toward the place where she observed some movement.
Within a short period, three people who wore black hooded jackets and trousers attacked her even before she could explain herself. However, she had already realized not these were not the actual occupants on the house. They stabbed her using a knife. Helen profusely blooded. She tried to reach her mobile phone, but all in vain. The criminals ran out of the house, leaving her to die. After four days, a man who was walking his dog realized the open door and wanted to find out what was happening. He found the lifeless body of a woman in the room, and this how Helen herself became the headline of the news.
Marketing of the site
I’m going to use social media for marketing my website. The use of Facebook and the WhatsApp groups will enable me to reach a large number of potential clients. According to vuro (91), creating a social media plan is one of the essential requirements in the embarking of online marketing targeting social media audiences. Therefore, I will have to come up with a concrete plan for reaching the social media market. Also, to target the local clients, I will print and put the flyers on the shops as well as the veterinary surgery location where people mostly go for services. I will also ask for referrals. The family and even dog-loving friends are likely to have other relatives and friends who might be interested in my services. I will also use other platforms for online advertising of the magazine. Online advertising is rated much higher than print advertising, with a 5 percent higher recognition (Vurro 6). One of the techniques I will use include advertising agreements that will involve the exchange of advertising platforms. In other words, the contract will entail advertising companies that will also advertise my companies.
Revenue for the Magazine
The magazine will gain revenue from a few ventures. Chief among them is an online advertisement. Vurro (6) explains that online advertising can be tailor-made to fit the needs and preferences of the clients and users. The magazine will target companies dealing with dog products and services. They include dog food manufacturers, distributors, and retailers. Other advertisers include pet veterinarian services, dog trainers, and producers of dog-proof products, including couch covers. I will make an alliance with them that will be based on mutual benefits. That therefore, I will use Search Engine Optimization (SEO), which will involve the writing articles with specific keywords that will link back to the advertisers. As Dover and Dafforn (23) explains, SEO requires a good design that will attract readers the moment the website opens. I will, therefore, exploit the advantage of an appealing design that as well as unique articles that will help them in their caring for their pets while earning revenue from the websites which the SEO articles prompt the readers to visit. I will also make alliances that will involve the writing of articles that will promote certain websites as well as stores dealing with dog products and related services. In short, I will endeavor to include articles sponsored by specific companies that benefit from the mention in the content. Interviews of the achievements of targetted companies and their readership are also an open option. Put in another way, I expect to present one-on-one interviews that will use question and answer technique to bring the success stories of the companies as well as notable figures in charge of them to the limelight, with the expectation of payment in return for the exposure.
Launch of the Magazine and Employee Attendance
During the launch of the magazine, I will need the attendance of key employees. They include the Marketing Manager in charge of advertising. The person will be especially important in laying out the pathway for advertising ventures as well as answering questions directing at the company by potential advertisers. I will also need the editor who will be in charge of the content. The editor will be instrumental in attracting the readership as well as providing informing them about the stories that will be carried in the magazine. Still, the Chief Executive Officer will be present as the figure and representative of the company brand.
Top Five Advertising Prospects
As mentioned, advertising will be the chief source of revenue for the company. Some of the top prospective advertisers include Dog food producers, Pet veterinarian services, Dog training services, Dog-proof couch covers, and companies dealing in the making of Dog houses.
Top Three Competitors
My top three competitors include Amazon, Healthy Homemade Dog Treats, and Puppy Leaks. While Amazon is a well-established website that has been dealing with different products, the other two sites are some of the most popular websites dealing in articles about dog care and living with dogs. They pose a threat in the sense that they target a similar readership as I, in addition to similar advertisers.
Finances and Profitability Period
The initial capital of the magazine will come from private sources. They include my savings and funding from friends and relatives. Once the magazine hits the market, I expect to get the finances for continued operation from the advertisers. I also hope the magazine to have established itself in the market at the end of the first year of operation. It is, therefore, the period during which I expect the magazine to earn profits.
Works Cited
Dover, Danny, and Erik Dafforn. Search engine optimization (SEO) secrets. Wiley Publishing, 2011.
Funk, Tom. Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More. ABC-CLIO, 2011.
Vurro, Marcella. Critical Evaluation of Internet Advertising. GRIN Verlag, 2010.