Media platforms
Today’s media platforms comprise a series of product awareness and promotion ads slotted at every program and newsbreaks, pop-up message alerts, and strategically within the newspapers. audiencedominate the communication channels in the reach of every person in society. Decisively, the media-based ads aim at promoting the brand image of the existing consumers while attracting new users through persuasive language (Vu 30). Therefore, how do media advertisements capture the attention of consumers with different tastes and preferences? Undoubtedly, visual rhetoric plays an imperative role in creating value and luring the consumer’s attention through impressive images. This essay examines the outstanding advertisement components of Garnier Fructis’s Pure Clean body lotion product.
This commercial advertisement for multipurpose beauty products targets a female audience. The advert succeeds in its thematic message using an auspicious image of a beautiful lady with glossy and fortified hairstyle and soft facial skin. Having a glimpse at the model’s shiny, long, curly, and flaky hairstyle justifies the company’s argument on the clean and greenest hair care. The intercalation of the dark and bright hair surfaces attracts the ladies’ desire for an appealing natural composition. Besides, the resemblance of the hairstyle and the facial skin while retaining the natural beauty appears exemplary to the audience. Therefore, the advertisement proves beyond doubt the value of cosmetic products and the ability to maintain natural body make-up.
Additional inscriptions in the advert seem more instrumental in communicating the product value to the ladies and the society. In its anticipation to advocate for a green economy, the company deploys simple images such as trees, sunlight, and fish to fit the description of healthy cosmetic products. The most prominent icon at the top-left of the ad is the bold text that communicates the love for the earth and hair. Through the block format of the text in green color and excitable punctuation, the statement compels the audience to treat their body and the environment with equal measures. This inscription presents the company and the product line as a strategy to appreciate the beauty and the environment concurrently.
By arraigning multiple product samples, the organization provides a one-stop-shop for beauty solutions. Unlike other images, the product brands assume unique positions in the advert, with some facing down. However, the company retains the meaning of the inscriptions by maintaining the upright position of the writings. Significantly, the labels indicate the different brands, such as cream, gel, shampoo, and conditioner, which fit the market demands of the consumers. All the relevant information appears in the labels of the products through persuasive language and statistics. The advertisement, therefore, leaves the consumers and environmentalists with no worries about the product composition and use.
The advertisement utilizes green colour in most of the writings and images as a symbol of environmental conservation agenda. From the name Pure Clean, the company tells more of its intension in society. Including the image of a tree as the trademark of the product justifies its relevance to the environment. Seemingly, the effect of the lotion in the lady placed in the advert depicts the youthfulness value of the product. The company strategically places the Facebook link “Take the Pure Clean Pledge (GarnierFructis)” to increase awareness in the young generation.
Unlike many commercial promotions, this advert provides an exemplary consequence of using Garnier Fructis products. Interestingly, to the top-right part, the ad embodies the image of a goldfish that appears floating in the air. Suggestively, the water that streams from the used components of the product remains consumable and healthy to the fish in the water bodies. Through the inclusion of the environmental materials in the advertisement, Garnier invites the users of the product brands to join the bandwagon of environmentalists. The symbol of the tree appears at the top of the Pure Clean product implying the priority given to the environment.
The advertisement deploys the green colour in most of its components with a glossy, extended, curly-haired female model and a centrally placed image of the tree as the product logo. Undoubtedly, the image lures a large population of the audience that appreciates beauty and conserving the environment at the same time. When an individual chooses the Garnier Fructis’s products, he or she lands on a solution to cosmetics and the conservatism agenda.
In a nutshell, the advertisement’s analysis confirms that the visual image, emphasized by the additional inscriptions, targets the female audience primarily. The image choice, the hairstyle, and the facial appeal remain relevant to a specific group of people in the society. Besides, there is an overarching theme of environmentalism where the product seems to bring a solution to the human desire for beauty and clean surroundings. The ad appeals to Generation X through the image choice and the link to the social media platform. Decisively, the company understands that the youth carry a large population of product-users. The Facebook follow-up link exists to increase product awareness and the campaign over an extensive geographical coverage.