Development of Communication Strategy
The growth of an organization is largely dependent on communication; thus, the firm must adopt an effective communication strategy that aligns with goals and objectives. The strategy developed by an organization aims at addressing crucial issues in a firm. In as much as communication tends to be a universal aspect whereby all people can be able to do so, effective communication is needed for fostering innovation and change in Domino’s Pizza. The company communicates with its employees through social media.
Social media in digital marketing has transformed into a large industry. Every business is trying to keep its presence on social media. For startup brands, social media tactics struggle to attract followers and interaction. In accordance with your general promoting arrangement, the social media arrangement ought to characterize your objective clients. Exceed and organizing through gatherings, taking after, and tweeting ought to be composed to reach whatever number of these clients as would be possible. The communication context regarding the case is based on people’s value position as well as the appropriateness of the message. The focus of Domino’s Pizza is to create a message aimed at demonstrating the reason for changes (Johnson-Sheehan, 2017). Additionally, the communication strategy will concentrate on developing an appropriate message that Domino’s Pizza necessitates into becoming an innovative firm that can cope with the increased market competition. The options available are for initiating the changes into steps as well as make a one-time drastic change that tends to be straining.
The solution that can be ideal regarding the case of Domino Pizza in transforming the company into providing the needed change as well as innovative aspects (Johnson-Sheehan, 2017). The adoption of the process will be through the highlighted steps based on the close relationship with the individuals as an effort to find the ideal solution which is applicable in the Domino Pizza case. People will work together with the company in innovating new strategies for the company. The purpose of this social media tips is to help you get a better understanding of social engagement. In a word, this tip will help you identify why and how you can make the social media audience engage in your business. All in all, you will get a better understanding of what works and what doesn’t when working with a social media audience.
The analysis of the potential audience is usually conducted based on the behavioral aspect of the consumers upon acquiring the message as well as its impact on them (Kasper, & Kellerman, 2014). The need for change within the organization, as well as the adoption of the new innovative mechanism, is the message communicated to the audience. The channels applicable in delivering the message include memos and email.
What can be achieved by the process of making a firm more innovative. The audiences, in most cases, tend to resist the changes; however, the information provided to them can make them change their mind (Kasper, & Kellerman, 2014). The message provided to the audience can either be influential or not depending on how it was delivered. What is clear to the audience regarding the message can be determined by their reaction within the market segment.
In conclusion, therefore, it is inevitable for a company to adopt a new communication strategy for its effectiveness within the competitive market segment. Communication is considered to be a determinant of the operational success of a company. A company must employ communication strategies that abide by technological advancements, such as the use of email, memos, and social media to communicate with its employees effectively.
References
Johnson-Sheehan, R. (2017). Technical communication strategies for today. Pearson.
Kasper, G., & Kellerman, E. (2014). Communication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge.