Green energy
Green energy is a modern business step that has been adopted by current financial institutions to utilize the prevailing market trend and protect environmental situations of nature. Initially, businesses were majorly concentrating on manufacturing section of their firms and forget about the environmental impacts of their by-products. Following the increasing global warming debate that has raised a global negation, factories are shaping their operational models to suit the current and future expectations. The great revolution in market bases in response to controlling global warming is the development of environmental friendly productions methods that are not harmful to nature.
Growth and development of technology and communication have been a high contributing factor shaping future environmental friendly business operations. According to various studies, technology is the key contributor to the growing business environments that are suitable to both sellers and consumers in the market. Social media is first and an excellent step toward achieving the existing global goal of production and ecosystem. Growth and development of the social platform have been accelerated by technology and communication advancement.
There is a great underlying relationship between social media sentiments, green computing, the theory of planned behaviour and net present value. Various researches have taken different dimension about this model. The study about social media sentiments has brought various controversy and feedbacks from the business sectors. Growth of social media influence has promoted business operations and brings together diverse and ideas in various geographical locations. The theory of planned behaviour (TPB) has helped investors to observe and predict the present and future behaviour of consumers, hence shaping their business strategies. According to the TPB model, social media such as Twitter, Facebook, etc. have grown their popularity, and people are adapting online means of transacting their activities.
According to research, social media influencers are standing the greatest chances of operating large business operations through their social pages. The implications of TPB explain the underlying trust between social influencer and their fans in respective social platforms. The promotion of commodities using personal social pages gives a positive response from the followers. As a result, the study shows that social influencers advertisement of products via their pages is likely to get many positive reviews than promoting over a different channel.
Moreover, a various study has explained the concept of green computing that is recently being adopted by different companies. Green energy is an adaptation of environmentally friendly methods of carrying out operations of business activities. Most companies are switching to what is known as green computing. Green computing is the environmentally responsible and eco-friendly use of computers and their energy. In broader terms, it is also known as the study of designing, industrial production, using and disposing of computing devices in a way that reduces their environmental effects.
The importance of adopting green computing theory of production is reusing, recycling, and reshaping computing devices and make new ones. The great focus of these companies to promote environmental preservation is by reusing the end products of computing devices instead of disposing them to the earth. The TPB helps to understand institutional behaviour and future expectation to change or continue in the same model of production.
Therefore, social media sentiments using the TPB is the greatest growing business strategy of promoting commodities, and hence is changing present. The future organizational approach is by adopting green energy as a mean of operation. The relationship between the there models of social media sentiments, green computing have been explained and achieved using TPB hence increases the NPV of products.
Methodology
The study of the relationship between social media sentiments, green computing and net price value was achieved through an experiment that involved 50 participants. The participants were obtained from Linked in, Facebook, and Twitter pages. They included men, women and youth that provided the data following directed questionnaire. The method of collection of data used in this study was filling in the questionnaire provided in the ordinary application in the template. The preparation of the questionnaire was based on the type of data that was needed in the study.
The main themes of the asked questions were to identify and explain the growing social media sentiments in building and maintaining business firms. Besides, the TPB concept in explaining the cause and trend in business following the organizational match into green energy. After the recruitment of participants and evaluation of all qualifications were met, the experiment was ready to begin. The aim of getting different participants in term of age and gender was to get varied data for the entire population.
The study needed various materials to facilitate it and get the desired result. Funding the experiment gave the researchers to assemble devices for collection, organization, analysis, and interpretation of data. Some of the devices used included templates, laptops, and a smartphone. Among the participants, there were four specialists in statistics and economic models. The participants filled in the questionnaires provided in the templates and send the data for analytical purposes.
Findings
The study took one week before all the participants completed their questionnaires and another week for data analysis and interpretations. The analysis of data was presented in a model of three coefficients. Some of the questions which were asked in the questionnaire included the occurrence in which a person log in the social media to see the timelines of their followers, how much they trust goods and services offered by their followers on media, how occasionally they buy goods online, and the quality of services they get from their online friends.
The results received from the participants were categorized into three types; the main objective of the study wanted to know whether everybody in the population was participating in social media interactions and adapted to digital life of communication and technology. The results of the study show that 97% of the youths are highly influential and participating in the social platform, which was given after analysis considering both genders. The next types of participants were women of aged 40 to 70 years and men of same age bracket. The analysis of the study showed that the occurrence in which women of this age group log into their social media was less compared to the men in their age. Out of the sample collected, the experiment shows that 60% 0f the women in that age set often check in their social media.
The frequency of purchasing goods and services over social media was highly responded positively by youths. The results of the study show that 80% of the youths are highly purchasing commodities online and trusting advertised brands on social media. Again, the data showed that youths are frequently transacting deals over the media. The claim from the study showed that the youths were very satisfied with the quality of the commodities transacted online. The results summed from women and men of the age group sampled showed they have few occurrences that they purchase commodities online was 30% compared to the overall purchase they make in time. The quality of commodities received form the social platform claimed to be of good.
Limitations of the study
There were various challenges that we encountered during the study. Lack of adequate resources to facilitate and buy necessary equipment for the study posed a great problem to conduct the study efficiently. Although we managed to get some devices, the research could be well organized. Some participants did not respond to the questionnaires positively; hence some information could not be reliant. Some participants lacked mutual understanding of the study, and thought was revealing their personal information, which rendered them to close important information.
Discussion
Following the research conducted for a period of two weeks, the interpretation of data showed clearly the underlying relationship between social media sentiments, green computing, and net present value in the global economy. The research can be summed or concluded using a model of three coefficients, say A, B, and C. Whereby; A represents social medial sentiments, B for green computing and C representing net present value. The idea of social media sentiments can be explained or mastered using the theory of planned behaviour (TPB). TPB describes the habit or moves that many people adopted of socializing on media through technology and communication. The rate at which social media is crowding shows in future, many business ventures will be based on social sentiments as a promotional method.
The responses from the participants were clear that 80% of the current populations are using social media. Youths are the leading group participating in social media. The study shows that many youths are frequently accessing their platform and also purchasing commodities that they claimed are quality and trusted the sellers. The implication of the study is the current business idea of going green is positive toward the growth and development of present and future ventures. The TPB helps the sellers to predict the future business and focus on social media sentiments as the best way to promote their businesses.
The old group did not stay behind in social matters because, according to the research done, 60% of them are frequently checking in a social media platform. According to the response, green computing and idea of green energy are helping to reduce environmental issues that are contributed by manufacturing and poor production means of commodities. Social media sentiments reveal to be the best business promotional method because of its wide coverage over various geographical areas. The experiment above clearly shows the connection and interdependence between the three models in the business sector. The present net values of products increase in a situation where the business is exploring and selling at a high rate.
Conclusion
Business is conducted well where the population of people is ultimately high as opposed to low populated areas. The advancement of technology has led to the availability of smartphones, which puts the entire world into the user’s hands. Social networking has also become a well-known forum for interactions and exchanges between individuals in different geographical locations. The crowding of these pages became the primary goal and centred on sellers marketing their goods. The company’s green energy philosophy aims to minimize costs and to concentrate on environmentally friendly goods. Again, green computing is how companies use existing goods either by reuse or recycling to change a new one. The question behind this study would be to answer the parameters used by businesses to embrace green energy and the relationship between the opinion of social media and the financial performance of companies.
Selling a brand name on a social network has a broad market scope and coverage so that a business can make reasonable sales based on the quality of the product. In the product and service market, technological development has brought many improvements. People buy and sell goods from discussions and clarifications to a generated community of individuals who have built confidence and trust in their products. Sentiments on social media are a major channel for selling products. For a corporation, the advantage of having a brand name is to attract various groups and individuals from different cultures. The compliments and complaints help enhance the consistency of delivery, following one-on-one discussions between customers and sellers. The TPB has applied to state the course or potential conduct of customers on the market, thereby enabling the sellers to take advantage of the anticipated performance.
Consumers’ preferences and dislikes of a commodity decide the net present value of companies. The positive net present value of an enterprise is where the inflow of the product is greater than the outflow of the product. A company’s NPV signifies the benefit of the company after deductions from all product expenses. The idea of businesses going green through the feelings of social media is impressive to consumers. Unlike the old way of window shopping, which took a lot of time for consumers to find the desired product, selling goods on social media via brand is impressive for many customers. Consumers are highly trusted by a well-known brand and are likely to get several referrals from friends and current customers. A company that is well known by a brand name from one marketing over billboards or other means is likely to generate awareness of its products. The customer flow, in return, increases revenue, thus the positive net present value of the business.