Branding is a marketing practice done by firms and organisations to create a symbol, name or design of a product while quality is the measure of how good is a commodity. This essay evaluates how branding is not more important than the quality of a product.
Product quality is vital in building trust with customers. The satisfaction of the customers and retaining their loyalty so that they continue to consume the product even in the future can only be achieved if the quality of product is excellent. However, branding a product with no good quality will lead to a loss of sales and also the trust of the customers involved. When a firm achieves the loyalty and confidence of the consumers, the firm can raise the product price and make a profit without any effect on the number of customers. Thus the firm with a high-quality product will make much profit even with inferior branding. However, having quality without branding makes the product lack its marketing name or symbol that can be easily noted by customers.
Quality of a product fuels social media and mouth recommendations. More than 90 per cent of people trust family and friends recommendations more than the advertisement when deciding to purchase a product. Branding, however, cannot fuel recommendations through word of mouth or social media compared to product quality. The higher the product quality, the more recommendation and positive reviews between consumers, thus giving the company a good number of loyal customers. However, quality needs branding for the specific name of the product to be recommended to other consumers.
Products quality will determine the customer returns and complaints. High-quality products will obtain more repeat purchases compared to the low-quality ones. However, branding a product will not have a high effect on the number of repeat purchases a product will get. According to Chron, quality is very crucial in achieving customer satisfaction. Branding cannot obtain customer satisfaction without an excellent quality product. If a firm fails to meet the quality expectations of its customers, there is a high probability that they will look for alternatives. However, customers will have no one to give complaints since the product will have low quality without branding.
A quality product has a high effect on Return On Investment (ROI). Studies have shown evidence of the association between profitability and quality. High return on investment is achievable by producing high-quality products for any given market. High-quality products lead to increased sales within a firm, thus improving the profitability of the products within the market. Branding of the product does not profoundly affect the return on investment of a product since profitability and quality are the critical determinants. However, quality products without branding are expensive, and most consumers will tend to buy the cheaper without considering the quality.
Lastly, fro the above evaluation, it is evidence that Branding is not more important than the quality of a product. Moreover, the quality of a product is more beneficial in terms of profitability, customer satisfaction, positive reviews and recommendations, and maintaining consumer trust and loyalty. Further research on this topic is vital in determining the relationship between the branding and quality of a product.//
Link to Sources
https://smallbusiness.chron.com/quality-important-business-57470.html
https://smallbusiness.chron.com/advantages-disadvantages-total-quality-management-strategies-22160.html
https://www.nibusinessinfo.co.uk/content/advantages-quality-management-systems