Marketing Reflection
I believe that the two most vital concepts that I have learned in my course are; Marketing plan and the SWOT analysis. The concepts are relevant since I can be able to apply them in my career, current job, and future.
SWOT Analysis is a useful and straightforward context for analyzing firm strengths, weaknesses, opportunities, and threats. It has assisted business personnel in generating what they are best in (Gürel, Emet, and Merba 2017). More so, it discourses what someone is lacking and reaches out in minimizing risks and taking the right path to success. SWOT will enable us to be a step ahead on meeting our goals and succeed in our daily business challenges.
Marketing plan/ strategies for your service and product describes the company activities intended in accomplishing a specific marketing objective within a planned time (Dib, Allan 2018). They make sales easier for the owner of a business. Statics have shown that when a business person targets a model customer in a keener way, it increases the chances of converting lead into sales and reduces the cost of marketing. More so, it enables an individual to be more focused on his business.
I feel this course has benefitted me much in the prospect of my MBA curriculum. The reason I state this is because it has given me a solution to real-life challenges. It has also allowed me to put together my business plan to help me further in my business, study, and fiancé dream of owning our wellness center. Planning of the future is essential as it is well known that a goal without a plan is like a wish on the wind.
Reference
Dib, Allan. The 1-Page Marketing Plan. Page Two Books, 2018.
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM
Gürel, Emet, and Merba Tat. “SWOT analysis: a theoretical review.” Journal of International Social Research 10.51 (2017).
https://www.researchgate.net/publication/319367788_SWOT_ANALYSIS_A_THEORETICAL_REVIEW