Nordstrom Marketing
Student’s Name
Institutional Affiliations.
Nordstrom Marketing
Nordstrom is a luxury department store chain in America, which was founded by john W Nordstrom and Carl F (Mo et al. 2018). in the year 1901. It first begun as a shoe store and then developed into a full retailer that has departments for footwear, clothing, jewelry, handbags, and accessories. The company will continue succeeding with the application of digital marketing using the website, social media, and also the mobile app.
Nordstrom can be advertised using websites. From the definition of a website, which is a set of web pages that are related and fall under a single domain, many end-users will be able to have access to the information posted by Nordstrom. The website marketing strategy will first involve several steps to be introduced. The first step is conducting a web analysis. This is familiarizing yourself with what is about. The second is optimizing the SEO of the website. The third step is the commencement of content marketing. The fourth step is the building of a social media presence. The fifth step is the application of email, which amplifies marketing. Lastly, Nordstrom will make payments to advertisers on the websites, which will accelerate the sales cycle. The website is essential as the information will easily be accessible to anyone who is browsing using the website. They are beneficial since they are cost-effective and also convenient for consumers.
Nordstrom marketing can be marketed using social media too. Intruding this marketing strategy will help in improving brand loyalty. It also helps in building a good customer relationship due to good interactions during marketing. Introducing social media in the marketing strategy will keep competitors who will prove to the customers that products from Nordstrom are different from others. Some of the sites in social media that can be used in the marketing strategy include Wattpad, FetLife, Odnoklas, and DeviantArt.
Various benefits are associated with the introduction of social media in the marketing strategy (Tajudeen et al. 2018). These benefits include;
- Increase brand awareness. More than half of the world is using social media. Intruding social media will, therefore, create awareness for a large number of people.
- Humanize your brand. Intruding an excellent human connection will help in marketing the products. New customers will have access to information from customers who have already bought from the Nordstrom. This will create a good and positive network that will promote the products that are being marketed.
- Stay updated. The majority of social media users keep logging in to their sites. This will make them updated on every information that has recently been posted regarding changes in the marketing of the products.
Mobile apps will also be vital if introduced in the marketing of products from Nordstrom. Most people have smartphones that can be able to support mobile apps. The mobile apps will be updating the customers on the brands available in the Nordstrom market. It will also allow them to make orders online through mobile phones. They will be able to check the prices and also be aware of where they can get the products they requested. They can also have information o where and when the product will be delivered to them.
In general, intruding the digital marketing strategy will be more effective and will create more awareness for the customers, which will also improve sales and profits at large. This will enhance the growth and development of the Nordstrom market. These strategies are also cost-effective and will reach a large number of people within a short period.
References.
Mo, Y., Tian, Y., Wang, B., Zhang, H., & Zhong, Z. (2018). Strong cosmic censorship for the massless charged scalar field in the Reissner-Nordstrom–de Sitter spacetime. Physical Review D, 98(12), 124025.
Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321.