Researching Marketing
Memorandum
TO: BSN Corporation
FROM: Clinton Harrison (Senior Vice President)
CC: Erick Washington
DATE: June 6, 2016
SUBJECT: Insights and Commentary on Marketing Plan and Outline of the BSN Corporation
The marketing presentation prepared last week, but one by the business analyst to showcase the SBN corporation’s business growth was exceptional! Therefore, I will use the information from it as a guide for the crucial facts and proposals.
The corporation has recorded significant areas of increase in revenue as per the business growth overview data set. The domestic sector of the global breakout has increased more than the international sector. Customer rank revenue increased with the acquire sector leading the increment. Customer class and top customers category also have recorded generally increased revenue with the other sector of the later recording the highest growth. Delta appliance of the top customers’ group is an exception as it has experienced decreased revenue.
The evident trend in this corporation’s business growth is that most sectors have experienced an increment in revenue outcomes. Though some increases are, to a smaller extent, it is a positive outlook of the company. This implies that the company is in the process of establishing itself fully as a profitable company.
Therefore, the following insights will help formulate the marketing strategies to grow or reverse the decline of the affected sectors. The research-based insight will enable the BSN corporation to study the affected segment of our customers, such as Delta appliance, to understand our consumer needs and dislikes, if any. The insight will also enable a more profound understanding of the various affected sectors. The operation-based insight will allow the corporation to explore ways of tackling the problems or develop the best ways to improve situations during the normal operations of the businesses in our corporation. The analysis-based insight will enable the corporation to understand each sector profile better to give us a visual depiction of the effective strategies. It will also assist in the development of target market programs and cooperative advertising campaigns. Therefore, leveraging the above insights to corporations is powerful.
I advise the following additional analysis in the effort to building a marketing goal and strategies. The corporation will need to define its customers to determine their standard demographics, the problems they faced, and the values impacting their purchasing decisions. For instance, the international market needs to be analyzed keenly for rampant improvement processes due to its meager revenue income. A lot of research is required on the competition to know how to differentiate the corporation from the other competitors by adjusting pricing, quality, service, or lifestyle. The additional analysis is writing the unique selling proposition from the corporation’s competitors, customers, and products to guide on all of the brandings, messaging, and other marketing efforts. Outlining of the corporation’s resources is vital in ensuring that the company’s team members do follow a path to achieve the essential goals. Finally, the definition of the corporation’s marketing methods will play a significant role when choosing the marketing mix that will effectively promote our business and share our USP.
My sincere thankfulness and congratulations to all BSN corporation members and stakeholders.
Part 2
Fly Emirates Group of Companies is based in Dubai, United Arab Emirates, and the Dubai government founded it. The Dubai government wholly owns it under the government’s investment corporation besides being the flag carrier of the nation. It offers both passenger and cargo flight services in addition to the aviation training that it provides.
The company has a total of 95000 employees globally. It currently serves 80 countries with 153 airports from its headquarters. It operates approximately 251 aircraft, including Airbus A380 and Boeing 777, which are the world’s largest fleets. In 2019 it carried over 71.2 million passengers, which is an average of 195000 per day. The company’s success is said to have been due to almost free fuel provision by the government, advertisement due to the sponsorship of significant events such as international soccer and the affordable quality flight services. In 2019 it received profits of up to AED 7192 million from AED 6456 million in 2018The company has a web page, www.flyemirates.com, to provide an interface for communication with its customers and employees.
The passenger flight services have been enhanced by lounges such as for the very important persons or passengers. The seats are subdivided into three classes, each with different treatments. 61 aircraft have been set aside for the cargo services. The world-class Emirates Aviation college with modern and adequate facilities offers quality aviation training.
Summary
For a company to be prosperous, it needs adequate marketing planning after proper analysis of its financial reports. The Emirates group of companies in the second part of the document part gains enormous profits due to the strategic marketing plans and affordable quality standards of the services it has exhibited since its establishment. For instance, sponsoring the big football clubs in Europe has played a significant role in selling its name, therefore popularizing its services globally. The corporation in part one has a bigger room of improvement so long as it implements the proposed insights and plans by the SVP and from any other relevant reference sources such as the fly emirates company. Therefore, it is prudent to say that marketing plans and strategies play a significant role in any company’s success.