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Sample Papers
Marketing Strategies
Marketing Strategies Name Affiliation Course Instructor Due Date Marketing refers to deliberate value communication intended to influence customers’ decisions on a given service or product. The goal of marketing is to create product awareness and add more people to the sales cycle. Appealing to people’s behavior can be complex; hence marketing is a concept that requires a comprehensive plan. Some of the crucial aspects of marketing include research, market segmentation, and target identification. Implementation of marketing strategies also requires innovation and resources. This essay will examine Arconic Corporation while accomplishing a SWOT analysis. It will also identify marketing initiatives necessary to increase product awareness and winning over clients. Summary The work will examine and develop market initiatives for a company
IMC communication methods
IMC communication methods IMC communication methods can be accommodated throughout the entire marketing management flow chart, but communication methods specifically fall within the marketing mix’s subsection. Moreover, the marketing methods section includes, “Elements of the marketing mix that are under the control of the marketing manager. Includes product, price, channels of distribution, and integrated marketing communication” (Ogden & Ogden, 2014). In the current market, mass communication fails to work efficiently for all products or all consumer bases, making it a little bit expensive, making it essential to assess a company’s particular customer to figure out the best functional communication techniques. Marketers view IMC as a way of having a dialogue with the customer in terms of demographic analysis to find
WEEK 8 ANNOTATED BIBLIOGRAPHY: THE ROLE OF PREDICTIVE ANALYTICS IN ORGANIZATIONAL DECISION MAKING
WEEK 8 ANNOTATED BIBLIOGRAPHY: THE ROLE OF PREDICTIVE ANALYTICS IN ORGANIZATIONAL DECISION MAKING Student’s Name Institutional Affiliations Week 8 annotated bibliography: The role of predictive analytics in organizational decision making Dubey et al. (2019). Big data and predictive analytics and manufacturing performance: integrating institutional theory, resource‐based view and big data culture. British Journal of Management, 30(2), 341-361. Predictive analytics has become the pillar of operations in the manufacturing industry. The various literature sources have indicated that predictive analytics, together with big data, has impacted the supply chain besides operational performance in organizations. However, the paper admits to the inefficiencies existing, which borders the pressure of institutions to provide resources which can support big data together
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