11 Good Link Building Techniques
Google has confirmed that one of the factors that enable a website rank higher is linking. Other ranking algorithms are equally important, such as great content and use of keywords. Creating useful links can catapult your website to the top ranks of Google’s SERPs. What can you do to develop valuable links?
When creating a network of links, you need to be careful about the links you use for your website. This is because bad links can potentially harm your website and even attract penalties from Google. Too many links without quality can also decrease your organic traffic. When it comes to creating links, it is recommended you aim for quality links to trustworthy sites that complement your content.
Here are some good link building techniques you can put into use.
- Fix Broken Links
You can use SEO plugins to identify broken links in websites that have content relevant to you. You can then reach out to the owners of these websites via email, tell them about the broken links and ask if you can replace that with a link to our site. You may want to create a backlink to their site but avoid too many reciprocals as this can be a red alert for Google. Also, note that the success of finding relevant websites with broken links depends on your willingness to research different websites and your ability to create great and relevant content to replace the broken links.
- Build online relationships
Contributing to online forums and social groups with relevant comments can help you obtain some backlinks. By actively participating in these forums, you gain relationships and connections. More people will visit your website from these forums. You can make this easier by turning every mention into a link and including your site URLs in your comments.
Link to other bloggers sites from your website. This way, you build relationships with bloggers and website owners with relevant content and open windows to get backlinks to your site.
- Internal Links
Internal linking is equally crucial to improving your ranking on Google. Create meaningful internal links to your website pages to increase the length of time visitors spend on your site. This technique is a plus for your ranking as google crawlers will easily find and index your content. Use your keywords and phrases from your homepage to links to pages inside your website with additional information.
- Build Links using Q&A sites
Quora, WikiAnswers, among others, are greats sites to use for your backlink building. Since most visitors to these sites are looking for answers to questions, you can provide these answers by providing a link to your site with relevant=t information.
- Start Blogging
A blog post that contains relevant data to your website and takes care of clients’ needs will be a great way to link your website. However, a one-time blog post with one link will not do the trick. Create several links to your site in your blog post and create content regularly. All these updates will get you recognized by search engines, and with your website links already in your blog posts, you will have visitors in no time.
- Guest posting on other websites
This technique is time-consuming and requires dedication and expertise, but it pays off well. You will need to research on sites that accept guest posts and are advertising for guest posts. These websites should be relevant to your content. You can then explore what content to write on these websites, including your content, and submit links. If your post is accepted, you have an excellent backlink to your site.
- Create Videos
Google uses content, keywords, and media, such as pictures and videos, to rank your site. You can start your own YouTube channel and link it to your website. Most people are likely to click on videos for content more than written content. Your YouTube channel can have as many links to your website as you want by adding them to the custom link section. You can have the primary URL to your website in the descriptive area of your channel settings.
- Use valuable testimonials
Many product websites have advanced in the art of allowing users to talk about their experiences using the products and services they buy from them. This is an excellent chance to create valuable backlinks to your website. Find out websites you have purchased products and services from then reach out to them and ask if you can make a testimonial about them. It is a win-win case as both parties benefit; you get a powerful backlink, and they get great reviews. Ensure your testimonial is creative and keeps readers engaged. Make use of videos and pictures to attract visitors to the site.
- Talk to Editors for Editorial Backlinks
Ask your friends and families who make Editorial content to link your website in their posts. If you ensure these editorial posts have relevance to your content, you can get as many links as possible from your connections. These Journalists, bloggers, or column contributors can anchor your link inside their content if it is relevant to their audience and, as a result, generate massive traffic for you.
- Link Roundups
There is nothing as powerful as the power of persuasion when it comes to marketing your brand. When you are confident you have great content, and your brand has significance in the industry, link roundups will enable you to place your website at the top of SERPs. Reach out to link roundup bloggers and pitch for the inclusion of your relevant content.
You can find bloggers who do link roundups using twitter or Google by searching your keyword of interest plus the phrase ‘link roundup.’ You can also do a roundup post as a form of appreciation and reference relevant content naturally. The linked sites are more likely to link back to you and send traffic your way.
- Use your Social Media
Make use of your Facebook, Twitter, and Instagram to link relevant content back to your site. Comment on promotions and other people’s posts that have relevance to your content and easily slide your URL in the comment box. Ensure it is not the spam commenting method. Make sure it is respectable and relates to the original post.