Reflection paper for the book: The Art of the Start by Guy Kawasaki
Guy Kawasaki’s book, The Art of Start, is the ultimate entrepreneurship handbook. In the book, Kawasaki offers to deliver important advice and tips to entrepreneurs, small business owners, intrapreneur, or not for profit leader concerning ways to effectively manage the business as there is no shortage of advice on topics such as recruiting, innovating, fundraising and branding. The book Art of Start offers Kawasaki’s latest insights and relates practical information concerning crowdfunding, cloud computing, social media, and many other related topics.
The book is divided into eleven chapters, and each of it is well outlined in a way it reflects the knowledge and perception required for running a good business. Contradicting knowledge is first presented in the first chapter of the art of starting up. Kawasaki presents two concepts that need to be put into consideration; first, the actual knowledge is the reality. In this, one gets to consider the best way to star up business. The entrepreneur starts by evaluating 2 or 3 main ingredients to achieve your goals; opportunity, expertise, and passion. The other presented knowledge of the myth, which always draws a similar conclusion to that successful organizations starts with grandiose ambitions.
Similarly, imposing traits of perception to your business, Kawasaki considers it to be of great concern. This is due to the fact that having meaningful stories always inspire faith that is important to the entrepreneur and the products as well. For instance, Kawasaki argues that when bombarded with too much information, the only way to get involved is through powerful storytelling. As the business owner,