4 Tips By Jill Stelfox On How To Sell Services In The Marketing And Sales Consulting Industry During Covid-19
As the CoronaVirus (Covid-19) pandemic remains to unwrap, most businesses stand unsettled because they are worried about what will happen next. Since the virus is something that no one expected, our companies are now going through affliction. The marketing status of many businesses is devastated. Besides, Covid-19 has brought down the global market. However, how are we required to sell our services to people in our industries during this period?
My name is Jill Stelfox. I am the co-CEO of EDGY Inc together with Dan Waldschmidt. Also, I am the founder of Graffiti Sports, which takes in entertainment, video content, and arena music to another level. Nevertheless, Graffiti Sports creates events, partnerships with athletes, and teams. Our clients include Ice Cube, Kendrick Lamar, Clayton Kershaw, Kevin Durant, Minnesota Vikings, Jimmy Kimmel Mark Cuban, Kobe Bryant, and more. The total revenue per month is between $250,000 to $500,000. Therefore, we need to reach out to more people for us to generate more leads.
Effort and Creativity
I believe that putting effort into business helps in its growth. Also, being creative in many ways and coming up with solutions to the problems you may encounter plays a significant role in adding revenue to your business. Before I created EDGY and Graffiti Sports, I changed the football game stats as a General Manager and Vice-President of Local Solutions. Here i created the sports vertical to record the acceleration and speed of the players in the field. Also, the sports vertical dispatched the technology of tracking the players. Nevertheless, I have seen this technology transforming the interaction of the teams, fans, and networks with the game.
As a serial entrepreneur, I know that there are many challenges that businesses face when in the growth process. Therefore, I have learned to overcome all the difficulties and struggles that companies encounter. My role at EDGY is to have the responsibility to help our clients grow no matter what it takes. Besides, I love helping my clients grow their businesses, to see them succeed and make a difference in their lives.
Leverage Your Network
Marketing and sales might be hard for some people during this pandemic. But there is an excellent strategy to implement to help you connect with your ideal customers. Since we cannot go to events during this period, you should stay connected to your customers. I suggest that you keep checking on them by asking them how they are managing these difficult times. Possibly you have new products that you want to introduce to them that can help them during this time. Therefore, you should find ways to contact your customers, reach out to your primary connections, and maintain a healthy relationship to add value to your organization.
Publish Content Where Your Buyers Can See
I am in the marketing and sales consulting industry, where I sell services, grow businesses, and increase revenue. Consulting helps companies improve their marketing and sales programs. Besides, most people are social media users making it the best medium to publish your content.
The social media platforms include; Instagram, LinkedIn, Twitter, and Facebook. Besides, I advise business people to put their content, which may be publishing articles or videos on Instagram. Nevertheless, most of the users are online more so during this challenging time. Therefore, you can advertise and market your brand on these platforms to reach out to potential customers.
Love And Honesty
I have been a CEO before, so I have the experience and knowledge for one to become successful. I was able to raise $50M in venture capital over three companies. I know sales and marketing at the top of the game level. Also, I am empowered to help companies make real changes. Besides, true love and sincerity means a lot to me and hence the name EDGY.
Competence and success not only requires you to have more leading sales but also you need to be honest in your business. Sharing with your clients proves how transparent you are and enables you to qualify in industry. Besides, during this pandemic, I encourage business owners to have true love and be sincere with clients for them to build confidence as an outcome.
If you wish to learn more about selling services in the marketing and sales consulting industry, connect with me on Twitter or LinkedIn.