8 Ways to Generate More Positive Customer Reviews for Your Business
Do you know that a higher percentage of shoppers don’t buy items without going through the reviews or asking their friends? Whether it is an online purchase or one made physically, shoppers want products and businesses with the best reviews. Getting positive customer reviews is crucial for your business growth and important in increasing your sales.
Regardless of what you’re selling, consumers take time scouring the internet for previous comments from other users before buying from you. As such, developing a consistent number of positive reviews on your products can give you an upper hand over your competitors.
Herewith are successful ways to generate more positive customer reviews for your business:
Develop an Active and Well-Managed Social Media Platform
Social media is an important advertising platform that can positively change your business within minutes or bring it down. Most consumers use social media in checking out the authenticity of a business and how the products are rated.
Keep your presence on all social media platforms where most of your consumers are frequently active. Reviews from previous informative posts should be included in these channels. An active platform will keep your business on your client’s mind and enhance the popularity of your brand.
Respond to both Positive and Negative Reviews
Not every customer gets satisfied with your services, and you should not get worried much when you find a one-star review. Whether you’re right or not, respond to the client politely and avoid becoming defensive. Engaging such customers makes them more cooperative and interested in what you have to offer hence helping your business grow.
A study from Harvard Business Review shows that better ratings may be derived from responses made to negative reviews. When you become compassionate to your customers, it strikes a chord that, in turn, leads to more positive reviews in the future.
Give Incentives to Customers who Leave a Review
Depending on your venture, giving out incentives to people who take their time to submit a review can work magic. Offer coupons, discounts, or vouchers as an appreciation for the time taken to give feedback on their experience on your products.
Ask the Right Questions
How you ask questions will either make the customer giving a review more interested or deterred. Stop asking direct questions but instead make it conversational. For instance, don’t ask how they like the goods or if they are willing to buy again as the first question. Instead, engage in a conversation and finally conclude the review by asking the mentioned questions.
Use questions that are open-minded to get genuine feedback from the client. Once you’re satisfied that the customer is happy, the hard questions may start coming in. Moreover, the person giving a review will be comfortable and willing to give a positive review.
Make it Easy
To get more reviews, the process must be simple for everyone to write a review without taking much time. Most shoppers want several items when they visit and you cannot manage to get a review for each product if the process is challenging.
For customers with multiple products, sending them an email with the list of purchased products is an ideal way of ensuring everything is reviewed. With this list, a client will take little time to review all the recently purchased products.
Share the Positive Reviews You’ve Received
Don’t wait for consumers to find positive comments by themselves. Share them on different platforms that offer reviews. On these sites, you can positively recommend some of the reviews encouraging more prospects to read them. A repeat of this after some time will keep your company on top. Apply similar measures on social media platforms to experience continuous growth in the number of positive reviews.
Make a Personal Request
Do you enjoy a close relationship with a number of your frequent customers? Adding a personal touch when requesting for reviews is a plus. Engage the customers and request them to give reviews over a cup of coffee or during company events.
Let them understand how much their input and opinion is valued. Also, inform them how much you appreciate their getting out the word to other prospects and how it will impact your business. Remember, most clients have no problem giving you good reviews and all you need is to ask them.
Bottom Line
A product or brand becomes more trustworthy across the market with an increasing number of positive reviews. To get positive reviews, ask in the right way and time. It will not only increase sales, but it’ll help you gain more loyal customers.
Are you struggling in marketing your business due to poor reviews? Deputy offers various business solutions that can help you increase your Return On Investment in no time. Schedule an appointment today to learn how.