Fructis shampoo advertisement
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Fructis Shampoo Advertisement
The Fructis shampoo advertisement comes from an issue of Cosmopolitan magazine. The ad is a magnificent woman holding a shampoo. The targeted audience is the readers of the magazine that are adult females aged between eighteen years and forty years old. The marital status of the readers is mixed, but mostly they are interested in the topics of beauty, relationships, and fashion. The essay explores how the advert implements various methods and strategies to have a maximum effect and appeal to the reader.
The advertisements appeal to its target audience by addressing various concerns about a woman’s hair. The appearance and condition of a woman’s hair have become a significant concern in modern society; hence women continually seeking products that will help them have their hair in the latest hairstyle. The ad exploits the various insecurities that women have about their hair by providing solutions to them by building confidence around the product. The graphics of the ad also have a strong emotional appeal that allows the reader to take time when going through the pages of the magazine. The image of the model covers most are and goes from bottom to top. Thus helps bring out the boldness of the model and the ad in general. The model symbolizes the characteristics that most women strive to have. They include flawless skin, perfectly symmetrical face, and long shiny hair. As a result, she tends to fit the standard that society may define as beauty. The audience of this ad may feel insecure over their appearance and, in return, consider using the shampoo to strive to achieve for the same level of beauty.
The image of fresh fruits also appeals to the reader since, in society, fruits are connected with good health and long hair. The targeted audience has various beliefs concerning the relationship between fruits and beauty; hence the ad was exploiting these beliefs. The fruits also connect the brand’s name Fructis, which shows that the hair products contain fruit ingredients. The colors in the ad also contain various signals that give the audience many imaginations of fruits included. The bright green, orange, and yellow colors can help the reader’s mind form images of fresh citrus fruits. Applying the theme of grains in the advertisement helps give the reader a sense of security when using the product as they relate fruits with health and beauty, and as a result, many women will consider it a safe choice.
Various texts in the ad bring out the topics of health and beauty, which are core for the confidence of any particular woman. These texts go on to promise a weightless shine that gives a woman the courage to shine and stand out among others. The agendas pushed by the ad help build a good relationship between and the reader before they even start using the products. This makes the advertisement very efficient in creating a reliable brand name and building confidence around the outcomes of the brand.
After analyzing the advertisement above, it is clear how valid visual notice can be used to communicate with the targeted audience. The ad above has the various qualities that appeal to the reader and encourages new customers to consider the brand. From all the aspects of the advertisement, it communicates that after applying the product, it guarantees a long healthy hair that is important for many women.