Discussion Post
- Salespeople play three primary roles. What are they? Salespeople create value in what two ways?
Sales representatives form a critical aspect of any successful business – large or small. They are crucial to the successful execution of an organization’s marketing strategy. Salespeople transact at the behest of their organizations by performing the following roles: they ensure that customers have the right commodities, or receive appropriate services; they build and maintain a working relationship between their organization and the customers; they also report essential information regarding the customers and the market to their employers. There are two ways that sales assistants create value; firstly, they comprehend the specific needs of the customers. By doing this, the salesperson can make enhanced decisions that effectively address the demands of the customer. Secondly, the salesperson creates value by finding solutions to customer problems and needs. Besides, they gather and relay information about the market to the organization to attract customers and create a competitive edge.
- Do customer relationships begin as transactional and move toward strategic partnerships?
Customer relationships always begin as transactional and gradually evolve into a strategic partnership for products and services that are often used. Initially, each particular sale is a separate transaction, and non of the parties involved is interested in a relationship. However, as the frequency of the exchange increases, the nature of the relationship also changes and becomes a strategic partnership. Under this partnership, the buyer commits to providing superior quality commodities or services while the buyer commits their loyalty to the provider.
- Should a company be happy or concerned if most customers are satisfied?
Customer satisfaction is essential for any business. Therefore, in a situation where most of the customers are contented by the services proffered, the organization should be pleased and try not to get carried away. Having satisfied customers means that the products or services an organization is selling meet the buyers’ expectations, which is good for the business.