Market segmentation marketing strategy

Market segmentation marketing strategy

Market segmentation is an effective and reliable form of marketing strategy used by many businesses. Google Glasses are appreciated and bought by satisfied customers in the market, and the company has capitalized on those target markets. Market segmentation involves breaking the target audience by grouping the customers with the same characteristics to develop google glasses that targets them. Google glasses have been made by considering customer specifications, and demographic segmentation has been used to target their customers. The company’s marketing strategy is to expand its market and increase sales by understanding and classifying its clients accordingly (Camilleri 2018). Any company that utilizes the feedback from the customers will aid in knowing the type of segmentation to focus on the market.

Demographic segmentation comprises of gender, age, and occupation; hence, customers of the ages of 18 to 26 years targeting those in colleges and universities. These groups of clients like using google glasses, especially over the weekend and even weekdays. They want classy glasses, and google has maximized and utilized this group ball over the world because they are the majority (Camilleri 2018). Income is a variable that the company has used by making google glasses considering clients earning low, middle, and higher levels of pay. The strategy has attracted millions of customers globally, leading to increased sales and profits.

Furthermore, google glasses have been made targeting people in different occupations, for example, those doing welding, healthcare workers, and those working in dusty places. Marital status is another variable where different google glasses are designed for married and singles. Moreover, lifestyles and psychographic segmentation have been used to expand the market and get more sales.

Geographic segmentation is one of the strategies exploited by most companies.

There are glasses made specifically for those going for holidays as tourists in different countries that fit different climatic conditions. Different country’s climatic conditions have necessitated the company to make google glasses that can be used in hot, warm, misty, foggy, and cold environment. Some lenses are used only in cities, rural areas, and different countries, making it the most admired type of google glasses globally (Camilleri 2018).