Discipline Investigation Assignment
Business courses are essential in preparing learners to become successful business persons or to hold key positions in business entities around the world. I chose the course to learn different roles, including leadership in global businesses. The current globalization has made the world become a global village where people could conduct business activities all over the world. By taking an international business degree, the learner acquires essential skills for planning, organizing, directing, and controlling a company to succeed in its business operations. The program enables the learner to study various theories in finance, accounting, marketing, statistic, economics, management, and decision making. I believe that the courses I learn in my major will prepare me to achieve my goals of becoming a successful entrepreneur dealing in global businesses. That is, I want to be an outstanding individual that makes a difference wherever I am. I have vast experience in IT, which has been a game-changer in the business world. The information technology has changed the scope of global businesses as it provides essential management tools for coordinating businesses as well as marketing tools. Such tools reduce the cost of operations while enabling the business to operate online with a minimal number of stores.
In this study, I interviewed my uncle, who owns several clubs in China. He also imports wines from different nations and sells in his clubs. My uncle has been a successful entrepreneur who has operated the clubs for close to a decade. He started with a wines and spirits shop and expanded it to a club. The business has grown successfully to become a large company consisting of several clubs within China. He is the perfect role model for me since I always have a wine enthusiast, and I have the aim of running my club in the future. I have attended a few training sessions for my uncle’s club training sales and wine tasting. The training sessions have increased my interest in the field. Therefore, I believe that I will one day set up a club business and run several clubs like my uncle.
Interview Report
Background and Career Path
My uncle has said that he has operated the business for several years. He started from scratch and grew the business to a multimillion one over the period. Everything looked okay for the period as his management skills allowed him to succeed. However, my uncle admitted that his business almost went bankrupt in the past few months due to the novel coronavirus pandemic. The Chinese government had a strict attitude that did not allow people to go outside. The lockdown in China was a hard hit on businesses such as the club business. The restrictions forced my uncle to close his business for around three months. I can remember one of the famous quotes that I received from my uncle, something that helped him to minimize the losses. He said, “when you cannot avoid losing, just try to lose less, be optimistic, and you will be glad about what you have earned during the process.” My uncle decided to use an alternative platform to continue with the business and continue earning from the clubs despite the closure of the clubs for around three months.
The streaming platform has been an enormous business in China in recent years. However, during the past few months that the coronavirus pandemic hit the nation, the streaming platform had its hit. My uncle cooperated with some streaming companies to “keep” the party going. Besides, he opted for the provision of a “lottery” coupons that allowed people to earn during the stream. The clubs streamed their DJs to enable their clients to continue enjoying themselves while in the houses. The streaming business did not only allow my uncle to protect his business from going bankrupt during the lockdown for the past three months but also helped in marketing it. The streaming of the DJs at the clubs acted as a promotion strategy that marketed the clubs to even the clients that never knew about them before. Since the Chinese government uplifted the restrictions to allow people to get out of their houses, my uncle’s clubs have been busier than before.
My uncle’s strategy was in accordance with the Business Insider post that claimed that Livestream DJs was the strategy used by the nightclubs to beat the coronavirus side effects. The night clubs continued to make profits through live streaming during the lockdown as people kept inside their houses for about three months. The nightclub business was among the worst-hit sectors since they could not receive any client during that period. Although the revenues generated through live streaming not comparable to that made during the ordinary business operations as it was small, it helped the nightclubs and their customers to “keep the party going.” Business Insider claims that the strategy of live streaming was proof that technology can turn the impossible to possible. The nightclub managers continued to generate revenues even at a time when their clubs were in total lockdown for about three months.
The Livestream platform significantly proved La Times wrong. The newspaper had claimed that the coronavirus pandemic had impacted the nightclub business leading to massive loss of income. La Times claimed that the night club managers could not do much during the lockdown as they had to watch their shops closed for the whole period. It was a discouraging discussion of the company since many people like me who have longed to operate nightclubs would abandon their dreams. No individual would engage in a losing business such as those that would not survive the pandemics like the novel coronavirus. People would think of other options that boomed during the difficult period. However, the Business Insider provided hope to the entrepreneurs who have thought of operating nightclubs and such types of businesses. It showed that the use of technology could help in establishing solutions when people have lost hope about some problems. Technology continues to shape the commercial world, and the Livestream business was just an example.