Meet Robyn Sokol from the United Arabs Emirates
Meet Robyn Sokol from the United Arabs Emirates who is a Managing Director at Emerald Events and Exhibitions in the hundred and fifteenth podcasts on the learning curve under section women entrepreneurs in the Middle East. In the podcast, she highlights how she started her business with the motivation of her clients. An event takes a lot of hard work to be successful and thus needs a very persistent and hardworking manager. Robyn’s passion, however, was on events management, and she has done it well to the point of getting international clients. Creating rapport with clients is very important in business. Having good relationships with clients gives a company good reviews (Evans, 2020). For instance, in Robyn’s business rapport has gotten her many clients who come back for her services and refer others to her.
Starting a business is challenging and requires patience and consistency to make it work. Apart from raising capital, choosing an effective team, having a good business plan and choosing the location is among the challenges many new entrepreneurs face (Jelmer, 2020). These considerations are vital in starting a new business. One has to plan for who his/her clients will be and for future trends. With the emergence of new technological structures, all business need to look at how effective, their services will be in the future and what can be changed to make the company relevant. Moreover, business owners ought to be ready for competitors and thus work hard to ensure the services offered are better than the rest and unique.
It is very encouraging to see a woman entrepreneur who has succeeded in business and is now helping other companies come up. As at 2018-2019, there are still more men in business than women. On the positive side, the percentage of women has increased by 21%, which is promising (Lesonsky, 2020). More women ought to stand up and show the world that they can lead companies to success like Robyn Sokol. Robyn’s podcast is an encouragement to young women to follow their passion and be the best of their version while at it. Also, it is an insightful podcast in helping anyone interested in starting a business.