The new version of electric cars

The new version of electric cars

The new version of electric cars is a product I would opt for introducing rather than the usual models which use petrol and diesel. The target market for this product is owners of commercial vehicles and people who prefer high using high-end cars for private purposes but cannot afford the cost of fuel, among other maintenance expenses. These models will have a lower purchase price compared to the different types, and discounts are available to clients who make more than a single order simultaneously. The owners to commercial vehicles such as uber and buses are a target group because they aim at spending less on the road and save more from their incomes. Although the idea is new to many people, customers choose the affordable product without compromising the quality of service provided. Hence, the cars which ferry passengers will find the idea attractive because it is economical on their end. There are reasons behind the choice of this market, for instance, few competitors in the market. Most car manufacturers dwell on the petroleum driven motors and yet to venture into the electric types. Thus, there is less competition in the market, which provides an avenue for a monopoly to penetrate more and capture many customers in the target group. Another reason involves having a massive clientele base because there are many traveler companies and individual owners to most commercial vehicles, thus an advantage from chances of experiencing high demand. The ability to capture a broad client base will yield more revenue, thus increasing the company’s profits and promoting the expansion of the firm. It is easy to learn the market trend from the commercial lines because the company can easily access feedback from the users through daily interaction with the motor owners from different regions. This availability of raw information will aid during the decision-making processes of strategizing on how to widen the market.

Positioning determines how a company competes against its competitors and the customer perception (DAWN, 2018). Brick and Mortar Stores is a retail company that is struggling to maintain its clients who are opting to shop from other available vendors in the market, offering delivery services (PURCĂREA, 2019). The firm is in the hard to get bracket under the positioning matrix. This is why customers are shifting to other markets because they can easily access the products there. Many people prefer door delivery for convenience purposes, and when an institution fails to consider the delivery aspect, it is prone to lose potential clients. However, the company can improve its situation by shifting from the hard to get distribution channel to a readily available bracket, where clients can access the goods with minimal struggles. It is vital to consider the prices of the product in relation with the quality to ensure that they do not overprice the customers because of the added incentive. A consideration of the above recommendations will attract more clients, hence increasing the success of the business.