GLO-BUS SIMULATION REPORT
This report aims to show the analysis of the company’s performance for the decisions that were made. Giving the strategic vision for the company and the performance targets for the coming years, in case the simulation was to continue. It is illustrating how the company has evolved in the past years. The report will also indicate the moves that the company will make over the coming years. Therefore, being able to win over their close competitors and leading to the growth and improvement in the performance of the company in the market.
Figure 1
Figure 2
On the team performance per the direction of the Board of Directors, for the EPS of year 5, 6, 11, 12, 13 and the company was unable to reach the set target.
Figure 3
The performance for return on equity investment varied across the years, the company was able to reach the set target by the Board of directors and even passed the set expectation.
Figure 4
The team performance of stock price passed the set target by the Board of Directors across all the years apart from year 5, where the stock price was below the set target.
Figure 5
The credit rating of the company exceeded the expectation of the set Board of Directors expectation.
Figure 6
The image rating failed to meet the expectation set for a year from year 12 to 14 but performed well in year 5 to 11.
The existence of production efficiencies, the company, made sure that there was a level of maximum capacity in which all resources are utilized to the maximum. In doing so, it enabled the company to generate the most cost-efficient products. The savings were passed on to the consumers in the form of low prices of products compared to the average market price of the same commodity. It helped to give the company a competitive advantage over the other companies in the market. The company was able to increase the production of a product with the same quality at a lower piece being able to meet the demand in the market and meeting the demand lead to high supply of the commodities to given markets. Therefore, there was a significant increase in the revenue collected by the company. Basing on the annual revenue collection of the company, the company was able to maintain the growth in its revenue. Therefore, the graph illustrates an increasing number of income collected over the past years.
The marketing strategy of the company was based on high based brand awareness. It enabled the company to be able to offer the lower prices of commodities to the broadest possible consumer base (Karam & Saydam, 2015). The company made sure that consumers are aware of the brand. It was done by targeting the relevant, high-quality audiences that existed in the market. Therefore, the company was able to place itself in a position. Hence generating conversations and being ready to dominate the market. Through marketing, the company was able to reach new audiences. The perception of the brand in the market was able to increase significantly. Hence, the company made sure that the overall brand affinity and loyalty is improved across the market. The company being able to acquire the audience data was crucial and will be vital in coming up with retargeting strategies and optimize for future campaigns. Therefore, will all these aspects into consideration the company was in a better place to increase its production. It led to an increase in the supply of the commodities to meet the market demand. Therefore, the company is to maximize its profits and an increase in annual revenues. That can be seen in the rise in the revenues and stakeholders shares in the past years of running the company. In Europe-Africa, the company was key in increasing its revenues significantly. The marketing expenses of the product was reduced in the market. That was directly in relation to the manner in which the commodity was being perceived. The company also made sure the marketing strategy helped the company to increase the units sold per year in the market. It was facilitated by having a competitive advantage in the market.
In making sure that the company growth is significant in the coming two years. The company will make sure that it increases its Earning Per Share from the current figure. It will help in increasing the confidence of the shareholders in investing in the company. Return on Equity is also essential in measuring the financial performance of the company. Therefore, the company will work towards increasing ROE. The stock price will help in rating the strength of the company; there will need to increase the stock price from the current figure. A higher credit rating will attract investors. The image rating of the company should be increased to help in maintaining the customer base.
The marketing strategy doe the AC Cameras in North America involved the company making sure it controls the cost of units that were being sold to the region. The marketing expenses was reduced according to the expansion in the consumption the commodity. It placed the company in a better position to increase its growth in revenue. The delivery cost was also maintained at the same level throughout the years, and its main aim was to help in making sure it doesn’t affect the prices of the commodities. An increase in the delivery cost would mean an increase in the value of the product. If not, then the company would have a reduction in the revenue collected. In the Asia Pacific, the company invested in the marketing strategy; the marketing expenses varied according to the consumption of the commodity by the consumers. It helps in making sure that the company doesn’t overspend on marketing, therefore, affecting the overall return. The company also made sure there was an increase in the number of units sold to the market. The increase in the supply of the commodity made sure the company can meet the market demand. In Latin America, the company made sure it increases the marketing of the product. Its main aim was to make sure that the company can improve the customer base in the region. The increase in the customer base helped the company to increase the supply of commodities in the area.
References
Karam, A., & Saydam, S. (2015). An analysis study of improving brand awareness and its impact on consumer behaviour via media in North Cyprus (A case study of fast-food restaurants). Karam, AA, & Saydam, S.(2015). An analysis study of improving brand awareness and its impact on consumer behaviour via media in North Cyprus (A case study of fast-food restaurants). International Journal of Business and Social Science, 6(1).