Perception and Infographics
Digital marketers use infographics to inform their clients about the products and services available on their websites. Infographics are a visual representation of data and information to help the viewer get an easy understanding of data. They ease the process of disseminating information and allow the reader to capture a lot of knowledge while using little efforts. Many clients who use e-commerce services need visual presentation of data and information to know what their websites provide. E-commerce marketers find visual language a useful tool for communicating with their clients and influencing them into purchasing various products and services on the internet. Based on the Quality of infographics used by the company, the clients will have various perceptions of the products advertised on the websites. Client perception is one of the vital marketing factors that affect the effectiveness of a marketing strategy. When clients like a commercial or a visual representation on the internet, they leave positive comments that attract more clients to consume the products and services of a company. A negative perception from clients might have adverse effects on the success of the product and affect the sales of a product.
Walmart is one of the multinational companies in the world that uses E-commerce services to reach its clients. The company has a website that it uses to market its products to potential clients and also make online purchases. Recently, the company acquired ELOQUII, a fashion company that provides fashion products and clothes for plus-sized women. ELOQUII has a website that allows women to purchase merchandise from the company and have them delivered at their residence. The company specializes in women who have a 14-plus size and cannot get their clothes from regular fashion shops. Fashion designers tend to underserve these segments of clients, which is very large. 47% of women in the U.S are plus size, and the market size amounts to $21 billion. ELOQUII makes three times its investment in plus-size clothes. It is so far one of the most profitable fashion business in America. Walmart targets to invest in the company to tap into the lucrative market of ELOQUII.
The use of infographics can assist Wal-Mart to share its information to clients about the merger with ELOQUII. It should focus on gaining the best impact from the infographic. The designers can use the Gestalt principle when designing the visual presentation so that clients can easily understand its content and have a better perception of its information. According to the Gestalt principle, the human brain processes a lot of information at a go and can become lazy. An infographic must concentrate on simplicity to have maximum effect on the viewer. It must use similarity for the client to connect the information with a group of similar items. There must be proximity so that the clients can see things close together and increase their understanding. The infographic needs to observe continuity, symmetry, and synchrony so that the audience processes the information with the least effort and maximum understanding. Gestalt’s principle can have a positive impact on a product and enhance its sales in the market for maximum profitability. It will also increase the effectiveness of an e-commerce marketing strategy.
The infographic