After the introduction of social distancing in many countries around the world due to the covid-19 pandemic artists around the world have been forced to adapt to this shutdown in various ways. Various artists are swapping physical performance spaces for virtual ones. These artists are being more creative so that they can keep people connected during this period of a pandemic that keeps us apart. Art is one cultural aspect that has been in use for an extended period. Recently Eliasson shared an illustration that he had dedicated to the Italian friends and families and the broad community. He used the picture to encourage people to use this time in isolation to learn to be more caring and connect and connect to the world. This art inspires people to find various ways to cope up in dark times even during times of a pandemic that prevents us from experiencing art and culture alongside others in the physical spaces.
On the other side, H.E.R has started an Instagram live performance and a conversation series ‘girls with Guitars.’ H.E.R, with a different array of guitars, is performing songs from her catalog. They are also covering other songs and taking a fan request. H.E.R is aimed at having a weekly. She will be inventing other female guitar celebrities to perform and engage in a lively conversation about music and life. Therefore, we can observe that artists are trying to send a message of online interaction and connectivity with each other during these times of covid-19.
From these arts it has helped the people who circulate culture to adjust to the new reality. They are encouraged to support each other in various ways. Also, it has forced them to think outside the box, and they can now be more innovative to keep them connected and make everything work. These individuals are aiding in the development of virtual communities as well as marketing them. The reason behind this is that they are now encouraging many individuals to enroll in virtual communities.