How to reduce bounce rate and increase conversions?
If you have been finding it difficult to improve your email signups, increase search traffic, and acquire more leads, it is possible that a high bounce rate is responsible for all of it.
But wait before you start searching for how to reduce bounce rate on website. Let’s first understand what bounce rate is, and what can be termed as a good bounce rate.
Bounce rate refers to the percentage of visitors who come to your site but decide to leave without giving your products or services a chance. A bounce rate of 26-40% is considered excellent, and even 41-55% is not bad. But, anything above 70% is a matter of concern.
A high bounce rate is an indication that you weren’t successful in convincing the visitors to stay and act on the call to action, i.e., buy your products. It is a sign that your content marketing strategy and website need some serious rethinking.
So, here are some of the tips that will help you reduce bounce rate and increase conversions. Let’s get started.
Improve the readability of your content
Your potential customers might just leave your website because the content lacks readability. Great user experience starts at delivering legible and readable content. Those long paragraphs of text will simply bore your readers and scare them away.
Even careless formatting can ruin great content and lead to a higher exit rate. It doesn’t let the customers realize the value of the content and affects their user experience.
So, let your content be divided into smaller parts, and make it easy to scan.
Optimizing the placement of the call to action
Users take not more than a few seconds to decide whether or not a website is worth their time. At times, they won’t even scroll. They simply look at the visible area and decide whether to stay or move on.
So, your search for how to reduce bounce rate in wordpress should start by trying to optimize this particular area. It needs to immediately put your message out there with a visible and attractive call to action.
Make sure that your call to action is honest and clear. Low conversions and high bounce rates also come from a call to actions that mislead the users and deliver a poor user experience.
Improve the speed of the site
As state earlier, users take a few seconds to decide about your site. You can’t waste their time by showing them blank webpages that take forever to load scripts and download content.
According to studies, 37% of visitors bounce when your website takes more than five seconds to load. Now, you can well imagine how such a high percentage would affect your sales.
So, your solution is to speed up the website, use a good content delivery network, optimize the images, put in improved caching, and move to a faster hosting provider.
Don’t mess up the UX with popups
Though whether to keep popups or not is a topic of intense debate among digital marketers, the general consensus among the customers is that they are annoyed by popups.
And, annoying the users increases your bounce rates.
Customers tend to leave when popups continuously disturb their reading. Some digital marketers end up using aggressive language in the popups, which is even more annoying and creates a poor user experience.
It’s understandable that marketers love popups because they help in making your email subscriber list grow. But, there’s a good way of doing it as well, if you really want to include popups to your site.
Make the popups less commanding and absolutely unobtrusive to get the job done.
Targeted landing page and A/B Testing
It is crucial to run A/B tests when your call to action or headline is not working.
Use separate content strategies for every page and do A/B split testing to note the performance of each of these pages.
You can also try to have separate landing pages to target different keywords, regions, audiences, and the likes.
If you serve an international customer base, then try to detect the user’s location to show localized landing pages to them. Putting up content in their own currency, cultural background, and language is a great way of improving user experiences.
Using videos for engaging the audience
Videos have a high engagement rate, and they get more attention than images or even texts. You can have a full-screen video to act as the background, or simply put it beside the call to action.
Videos also let you be as creative as you want. You can use audios, narration, music, animation, and so on to make it a powerful tool of persuasion.
Besides, you don’t need a huge budget to create a small, effective video. A freelancer can make videos that are the answer to how to reduce bounce rate ecommerce.
Let the customers be your voice
You will notice that many sites have a testimonial slider at the bottom that shows quotes from its customers. It gets the job done, but you can increase its effectiveness.
Convert the testimonials into your success story by putting in storytelling elements like illustrations, video, and audio for showcasing the support of your customers. In fact, you can just have a separate page solely for testimonials, if that’s possible.
People love actual customer stories like these, and it will build their trust in you.
Have a blog with fresh and relevant content
It’s widely known that keeping your website blog fresh with relevant content is a great way of yielding the best return on investment.
However, to generate higher leads, you need content that is both powerful and right.
It should not just get that ‘wow’ from your readers, but also offer them a solution for their problem and an answer for their query. It will make them come back to your site again and consider your products.
Hopefully, you now have a clear idea about what to do for increasing conversions and decreasing bounce rates. Just keep at it, and the results will definitely show.