There are five stages involved in the consumer decision-making process. The first stage is the recognition of a need or a problem. This consists of a need that is triggered by either internal or external stimuli. For example, when I enrolled in my classes, I realized that several assignments were supposed to be submitted with deadlines. Then I understood that I needed a portable computer to work with at home and the college. So instead of having my home desktop, I recognized that a laptop could solve the problem. The purchase of a laptop lies under the extensive decision-making category because it calls for much customer participation.
I then started searching for information about the products that could satisfy my need. In this case, I considered my knowledge for desktop computers, which helped a lot in deciding the memory, processor speed, and display. I also have an excellent personal source, a friend who owns a computer shop. He had a lot of information to offer about laptop brands like Dell, HP, Acer, and Mac.
Then, I decided to evaluate the alternatives (Dell, HP, Acer, and Mac) through the use of mixed criteria of price, durability, warranty, after-sale services, performance, color, and quality. In this chttps://sharksavewriters.com/personal-computers-or-laptops/ase, I needed a core i5 laptop with a speed of 3 GHz and a hard disk of 1Tb. I also needed the laptop to be affordable and of black color. After evaluation, I realized that all the brands had all the qualifications, but HP had a better battery life compared to the others.
It then came time to make the purchase decision. I contacted my friend, but he did not have the exact HP model I needed. As a result, I decided to get back to the Best Buy Electronics shop, where I have always had a pleasant purchase experience. I also chose to wait for the back to school offers (fair prices), which started just before college opening dates. This was convenient because I required the laptop before the start of classes.
After I purchased the HP laptop, I experienced and continue to experience a positive post-purchase behavior. I am happy and satisfied with the product quality and performance. The laptop’s price was fair, and I would recommend my fellow students and friends to get themselves an HP laptop. As a result, I have decided to consider HP products during my future decisions.