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Company: UN Women USA Chicago Chapter

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Company: UN Women USA Chicago Chapter

Name of ad: Behind the mask

This ad focuses on domestic violence against women, either physical or sexual, by their intimate partners. The above company created the ad to expose this painful reality of women around the world and prevent more victims as well as raising funds to acquire resources to help these women. Link: https://www.adsoftheworld.com/media/film/un_women_usa_chicago_chapter_behind_the_mask

This ad shows how women suffer from domestic violence in their homes, but it all remains there at home with no me helping them. The company used the idea of a mask to showcase this. The facial mask protects a person from contracting coronavirus through the face(mouth and nose). Using this ad, the company shows how domestic violence goes unnoticed in society. Most women hide ordeals.

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