SERVICE MARKETING
Introduction
Service marketing involves the skills that are applied by the business to count on the needs of the consumer for intangible commodities. I also studied the four divisions of services, which include processing information, processing mental stimulus, processing possession, and processing of people. I have had fundamental knowledge in the service industry where I have acquired a lot of skills in tackling the day to day challenges in the sector, being aware of the contribution of service delivery, and its impacts on the global economy.
In this service sector, I have experienced several aspects of marketing and the domination of business. The service management has been responsible for most of the employment and has contributed a higher percentage in the gross domestic product globally. It has also had the most substantial area of growth in the marketing region. I have encountered challenges in the fieldwork of marketing where most of the service items are not listed, making most of the customers turn away, and sometimes the business is hard to understand and visualize, thus generating uncertain perception for customers. At times, the working outputs and inputs more extensively lead to variation, making it challenging to maintain reliability, consistency, and quality, and I found time as a factor of importance as customers need services at available times. I found out that to create service marketing policies effectively, and one has to be knowledgeable on the business products, markets, and customers, design and manage the consumer interface, develop a good relationship with the customer, and always strive for excellence in service. I ascertained the three-stage model in the decision making of the customer who entails the stage of the pre-purchase, scene of the service encounter, and stage of post-purchase. These stages help to explain and manage better the behavior of the consumer. In the pre-purchase stages, the consumers find a solution to the needs that that aroused. In-service encounter stages, the service faces a range of great approaches to low approach. in post-purchase stages, consumers may have expectations negatively disapproved and express disapproval when evaluating the performance of the service. In placing services in a competing market, positioning differentiates a product from its rivals. In the management and design of the service process, I understood that failure of validation might be created into the servicing process to increase its accuracy. Also, when stabilizing demand and production capacity, a fixed quantity service might meet excessive demand, excessive space, and order and supply rightly balanced to optimum level space. When shaping the environmental function, the service surrounding should stimulate the encounter of service and improve its productivity. Through the management of people for business gain, I fathomed the purpose of business culture and leadership service in maintaining excellence in the business. I figured out, in positioning company in competing for the market, placing customers’ integration, division and, targeting, rivals, and corporation evaluate to produce a positioning remark. To develop service ideas, one should know the division of services, which includes changing styles, improving business, innovating primary function, and extending the line of product.
As far as my experiences are concerned, I have learned a lot in marketing, which has changed the way I perceive and do my work. Quality and production are core paths in creating a cost for both the corporations and consumers. Making the service workers work swiftly to increase the output may be appreciated by the customers but sometimes feel rejected and pressured. Consumer evaluation collection accessories might help to hand over necessary information to the corporation. The purpose of communication marketing includes promoting the addition of staff and operations in the backstage, addition of value through content communication, stimulate the involvement of the consumer in production, fasten or diminish demand to double capacity. I have studied to encourage a positive word of the mouth, and the following strategies are needed for its success. It includes having contented customers giving comments, using different shoppers and brilliant individuals as the point of reference, setting up appealing promotions that draw people to talk about it, and building reasonable referral schemes.
i also knew that the functions of the corporate designing include employing a united and original visual display for all touchable elements, providing recognition and enhancing the image of the brand, and helps in competitive business to emerge from the population and be always recognized in various regions. I have known that the service surrounding shapes the consumers’ experience and habit. This will help me to have a good relationship and positive feeling with my customers by creating a conducive environment for them to explore my products and for the customers to make informed choices. The business surrounding also helps to stimulate services encounter and to boost productivity. I have learned that there are ways on how to control demand, such as reducing the needs in extended periods, increasing the demands in low shallow periods. And increase the demand for inventory using a system of reservation; this will help me in my work to improve the quality of my products, which will, in turn, increase the demand for my goods in the market. I have known the different ways of contact with the customers in business. It includes consumers visiting the business site so that they could see the company’s product and even buy them online, and the business providers access the customers; this is possible when the customer is located in a remote location or when the item of business is immovable. I can use this knowledge by creating an online platform where my clients can access my products online and also provide a platform where they can write their recommendation of the products they want and how I should improve my service to them. I have read that there are three main ideas for pricing. It includes monetary-based pricing, which set costs relative to commercial values, competitive based pricing, which monitors the rival’s price strategy, and fee-based pricing, which reveals profit to cost regarded by the customers. It will help me to choose the relevant pricing approach for my job.
Conclusion
Lastly, business marketing is a great deal to the growing economy due to its tremendous impacts in the sector importantly, such as the employment of the youth. Having gained a better understanding of marketing, I would be able to effectively start and run my own business with the aim of future expansion in the market.