Transition to Ecommerce

Unique Features of Ecommerce

The transition will allow Toms T-shirt to move to a national wide platform that will allow them reach customers. It will allow them to increase their sales and grow a large audience of customers. It is this that will enable the company to have many sales and enjoy a big market share. It is contributed mostly by the unique features that Ecommerce has and are as below:

Ubiquity which is a feature that allows the business to operate through the internet. With this, the business has an advantage to get a big following. It is because the business having internet presence which is all over. The internet presence will allow the business to be accessed by customers from all the over the country.

Richness is the feature that allow the business to be present in different form. With the feature, the business is made available through video, audio and audiovisual. The property of the feature is important in playing key communication roles. The feature is important to reach the national wide because it will allow the company to market itself.

Interactivity the feature is one that allows the business to talk to clients. The business through the technology will allow response to consumers. The business will help to identify consumers’ needs through the interaction. It is this that will enable a business to serve the consumers accordingly.

Customization is a feature which allows the business to be presented in different forms. It allows the business to be in a manner that it can change it way of operation. It will help the company to serve different needs. With the feature the business will be able to reach out to all the stakeholders at national level.

Information density the feature is one that allows the business to present all its details accordingly. The business will be able to put all the information that is necessary for its operation. With the property, the business will be able to reach a national level and get a big following of the consumers.

Market, value proposition and Ecommerce Model

The target market for the company is companies that need branded T-shirts and companies selling T-shirts. The company products are branded t-shirts while its services are branding t-shirts. The model for the company operation will be as below based on ecommerce business models (Datta, 2010).

Business to Business model (B2B) the model which allows a business to business interaction. In the case Tom T-shirt will be doing business with other companies that sell t-shirts without branding.

Business to Consumers (B2C) the model will be between Tom T-shirt and the buyers. In the case, the buyers will be companies buying branded t-shirts and Toms T-shirts. The interaction will be between the business which is the seller and the other organization who are the buyers.

Steps in Developing an Ecommerce

The Ecommerce venture is one that has grown over the past years it will need one to carry out research in order to develop the website. Below are a number of steps and suggestion that the company will need in developing the platform (Radcliffe, 2019).

1. Product and Service identification

The company will need to identify its niche and the kind of operation that will be best for the operation. In the case of the company, the product and services are t-shirt buying and branding. The company will add one more service which will be payment method and delivery. In the case the most convenient will be pay on delivery.

2. Ecommerce platform

The platform that will be used in the case should be such that it will be Shopify it allows for all the features. In addition to that, it will allow the business to be easily customized.

3. Hosting platform

The hosting platform will have the following features which are crucial. They are uptime, security, support and system with minimal interruption.

4. Testing

After the above the website testing will be a vital step. It will involve testing in various devices and search engines. The testing will include knowing the easy of navigations and consumers preference. If all this is done necessary changes can then be made on the websites before the last step

5. Online marketing

The last step will involve online marketing and tradition to help grow the presence of the website.

Social Networks And Communities And How They Make Their Money.

The social networks include Facebook, Instagram and Twitter. The network allows communication and marketing for different companies and individuals. The networks are important in any online business presence towards growing their customers. They make their money through paid online advertisements.

Traditional Online Marketing Strategies and Social Media Marketing

Radio and Television Ads Vs Facebook and Instagram Ads

In the former, the cost of marketing was expensive while in the latter it is cheap.

In the former a wide and primary market was easily reached while in the latter you can miss the target market.

Key Areas of Concern for the Business

The platform should be made secure from fraud and consumers with no goodwill.

The platform will be made in a manner that it will allow for all the users’ privacy to avoid any fraud cases.

The business should focus on the industrial intellectual property such as the patent and the rights of the business.

References

Datta, P. (2010). A preliminary study of ecommerce adoption in developing countries. Information Systems Journal, 21(1), 3-32. doi: 10.1111/j.1365-2575.2009.00344.x

Radcliffe, D. (2019). The Publisher’s Guide to eCommerce. SSRN Electronic Journal. doi: 10.2139/ssrn.3502502