Image Tagging to Improve Product Discovery

You check into your favorite marketplace site to look for a plan shorts to use in the upcoming summer holiday, but instead, what pops up are plan shirts and plain skirts. It is true they got it right about your pattern preference but did not quite deliver what you are looking for. So, you hop to the next marketplace searching for the favorite product.

As your online market grows, the expanding catalog size comes with great discovery problems. It is estimated that 80% of your visitors discover only 20% of your products catalog. However, you can now use image tagging to improve product discovery.

Why is Product Discovery Such a Huge Problem?

As shoppers become tech-savvy, online marketers are adopting are opting to sell on different channels to simplify their buying journey. But every channel requires own catalog. But preparing the catalog for a multichannel seller often result in the following problems:

• Poor site index: Using text metadata for your products that is not adequate to promote pointed search queries.
• Wrong product categorization: This is a situation where shoppers go to a specific category but fail to get the product they want, even when they are present.
• Non-SEO optimized AdWords: With most searches coming from search engines, failing to do your SEO properly could result in traffic decline.

The good thing about this is that you can leverage machine vision to tag your images, taking into account your users’ preferences. So, here is how to do it.

Automate Generation of Tag using Image Recognition and Computer Vision

When you adopt an artificial intelligence-driven catalog, it becomes easy to note the missing or incorrect information. It also makes it easy to detect duplicate content that might exist in the catalog, and generate up-to-date metadata to help you standardize product information. The result will be catalogs that are clean, compliant and consistent.

Computer vision and machine vision powered tagging engines help to easily pick product attributes that go beyond pattern and color. Furthermore, the technology can help you to add details such as gender pattern, sleeve length, and neckline among others. These engines utilize multiple neural networks to extract visual vectors in different dimensions for your products.

Enrich Your Metadata Tags for Relevant Searches

With more granular data, product-specific attributes can be used to enhance information to be indexed on your site. Take the example of a store in the fashion niche. You can extract information such as style, seasonality, and occasion can also be included in the product titles and descriptions. This implies that you can also classify the products based on collections and themes. The deeper level of product description offers enhanced navigation for the end-shopper, offering greater flexibility to pick products based on themes.

Conclusion

As marketing through different channels become the norm today, it is important to understand the challenges that come with handling bigger catalogs. In this post, we have demonstrated that trying to handle it manually can be challenging, resulting in errors and sub-optimal performance. So, do not be left behind in using image tagging driven by AI to help promote product discovery in your online store.

Neuromarketing for Pre-testing: Here is What You Need to Know

You are probably familiar with the famous with the Pepsi challenge, a blind-taste test where consumers are asked to select between Coca-Cola and Pepsi. It is not surprising that Pepsi wins, but hold on; if people really have a preference for Pepsi, why has it not dominated the market?

The main reason why Coca-Cola dominated the market is that people’s brains recall ideas and image from ads, and their emotions are connected to the brand. Following this study, neuromarketing has emerged from the shadows, and it is upstaging the status quo in marketing.

What is Neuromarketing?

Neuroscience is a new type of market research that uses neuroscience methods. While we agree that the traditional market studies still have their place, neuromarketing provides deep insights in a way that the traditional study strategies cannot. Most marketers, use neuromarketing to measure the clients’ preferences because the answers provided to questions such as “Do you like the service/product?” may not always be true.

Researchers in neuromarketing use advanced technologies such as functional Magnetic Resonance Imaging (fMRI) and artificial intelligence to study people’s brain responses towards marketing stimuli. Neuromarketing pre-testing helps to show a marketer what his clients react to, whether it was the shape or color of the product. Then, they can design products and services that are more effective and craft campaigns that target the brain response.

Using Neuroscience to Build Your Brand Online

Today, there is more content online than at any other moment in the past. This implies that brands have to work harder to grab the attention of their targeted audience and convince them to convert. But you can make the process simpler through neuromarketing. Although it might sound complicated,  it is indeed easier to grasp than you can imagine. Here are some useful tips that you can apply:

• Start by Focusing on Emotions

In marketing, emotions are very important. When you combine emotions with your brand, it becomes easy to appeal to clients’ subconscious minds. To include neuromarketing in your online marketing, focus on appealing to clients on the emotional level. For example, a lovely image of a puppy using the targeted product is likely to make your clients happy, while a sad picture could make a client upset.

• Consider Using Visual Stimuli

Notably, people respond more to images than text. When growing up, people associate emotional meaning to color and images. For example,  red and green colors make people feel festive, while yellow makes them feel of sunshine. Therefore, if you can adopt visual neuroscience in your campaigns, from online content to logo, you can rest assured of triggering emotional responses from clients.

• Go for Clever Pricing

Have you ever thought why products are priced $99.99 as opposed to $100.00? It is all about neuromarketing. Although the difference between $99.99 and $100.00 is very small, the subconscious mind interprets the numbers differently. For most clients, the lower the price seems, the better the feeling.

Conclusion

There is no doubt your targeted clients respond differently to varying types of stimuli. Your challenge as a brand manager is getting a method of harnessing and channelling the right stimulation solution for content marketing. Therefore, do not get stuck with the traditional marketing research, it is time to move ahead and start using neuromarketing for pre-testing and brand building.

Omnichannel Marketing: Here is What You Need to Know

For years, multichannel marketing was considered the ultimate way to drive sales in businesses. But it has now been replaced by omnichannel marketing. As more brands adopt omnichannel marketing, you might be wondering: “Is this a good strategy for my enterprise. The answer is a resounding “yes.” In this post, we demonstrate the key benefits to anticipate from using omnichannel marketing.

What is Omnichannel?

Omnichannel is a form of cross-channel content marketing method used by brand managers to enhance the user experience and improve relationships with the targeted audience. It is an advanced model of multichannel marketing, which focuses on growing sales in every channel individually. However, omnichannel strategies use artificial intelligence and involve adopting a consistent model of delivering messages via interlinked channels.

Because the strategy allows your clients to get your brand content via the channel of their choice, omnichannel helps to boost the feel of familiarity. Furthermore, it allows brands to start building a healthy rapport with their clients.

Benefits of Omnichannel Marketing

Although Omnichannel might look new, it has been around for some years. Some of the early users included retail, telecommunication companies, healthcare, and financial services. So, you should not be left behind. Here are some of the benefits to anticipate from using Omnichannel marketing.

• Fast Revenue Growth

Omnichannel shoppers use more than 4%, average, during in-store shopping visits and 10% more when shopping online than clients who only use a single channel. By investing in omnichannel marketing, it implies you are able to reach more customers who are willing to convert and help to increase revenue growth.

• Improved Customer Retention

Winning a customer’s loyalty in the current highly competitive market is never easy. Indeed, retaining the customer is even harder. However, omnichannel marketing makes it easy to manage customer relations in all channels to influence their loyalty. By making customers journey easy, you empower them to interact with your brand naturally, resulting in high customer satisfaction and retention.

• Personalizing Offers is Easy

 One good thing with modern marketers is that they are willing to give more personal data when they are sure of getting tangible benefits. This makes it easy for you personalize the offers depending on the customer’s preference, irrespective of the channel he uses. For example, digital coupons are now available via digital channels instead of the traditional printed form.

• Harnessing the Importance of All Channels

Notably, most customers’ buying journey starts from one device, but they end up purchasing from another one. For example, most people see the products promos on their smartphones, but they further read reviews and compare brands on social media. So, when you ensure every channel contains the right info that clients are looking for, it becomes easy for them to decide to convert.

Conclusion

Omnichannel came out as an influential and reliable marketing model that marketers can rely on to grow brand loyalty and increase revenue. With more customers using multiple channels in their buying journey, you cannot afford to ignore omnichannel marketing today. So, make sure to understand the marketing strategy and use it to get a bigger competitive advantage in the market.

Special Website Personalization Benefits for Your Brand

The modern customer has evolved so much compared to that of the last couple of decades. Unlike in the past, most customers today want you to demonstrate that your service or product can deliver the value they want. One of the best methods of delivering value and satisfaction to users is through website personalization. Here is a demonstration of the benefits to anticipate from website personalization.

What is Website personalization?

Website personalization is the process of designing customized experiences for the people visiting your site. Instead, of offering a single and general site experience to all visitors, website personalization uses artificial intelligence, allowing businesses to present their online visitors with unique experiences depending on their desires.

Most companies design these predictions based on big data, such as customer preferences, buyer persona, and the stage they are in the buying behavior.  Then, marketers tailor the websites for consumers to get longer visit durations, boosted site visits, more product reviews, and eventual conversion.

Special Benefits of Website Personalization

The main goal of website personalization is helping marketers address their visitors in an individual and more effective method, allowing them to get the value they want faster. Here are additional benefits to anticipate from web personalization.

• Build and Strengthen Customer Loyalty

Personalizing your site can help to improve your interaction with the targeted audience and strengthen the relationship that with your brand. After gathering data on how your clients interact with your website, you can analyze and use it to tailor the messages that bet resonates with that client. Ultimately, customers develop a sense of attachment and loyalty to your brand.

·         Helping You to Nurture Users

Perhaps you are familiar with email nurturing, which helps you to customize personal efforts to reach new buyers. Website personalization helps brands to nurture customers on their sites by extending conversations using targeted content, offers, and call-to-action. This implies that your site becomes a special marketing tool for engaging and accelerating clients in their buyer journey.

·         Allows You to Understand Your Customers

Website personalization is one of the best tools for marketers who want to understand better their desired audience’s demographics, personas, and behavioral data. But analyzing the customer data, marketers become aware of their customer needs and change their strategies to increase the chances of driving more conversions.

• Increasing Conversions

Although there are many marketing strategies that you can use to drive visitors to your site, most of them remain anonymous in the entire duration of the site visit. However, website personalization helps you to understand your clients better and make their experience more fulfilling. Ultimately, this helps your clients decide to buy from you.

Conclusion

By adopting website personalization strategies, marketers can enhance the customers buying journey. Since customers are always looking for a better shopping experience, personalizing your site makes your brand more attractive than competitors.

By leveraging the target audience’s behavioral data, and optimizing the content depending on the visitors’ referral source, it becomes easy to strengthen the relationship between your brand and customers. It is, therefore, a reliable method for building brand loyalty and mapping your enterprise for success.

The Best Strategies for Social Media Optimization

Today, more than 87% of marketers use social media. With so many companies using social media to market their brands and products, it is prudent to optimize your profile to drive better results. In this post, highlight the best strategies that you can use for social media optimization to improve your social campaigns, lead generations and higher conversions for your business.

What is Social Media Optimization?

Social media optimization is the use of social media network to manage and enhance your organization’s online presence. When you optimize your social media, it becomes easier to connect with the targeted audience on different platforms such as Facebook, Twitter, Instagram and LinkedIn. Good social media optimization can also help to create more traffic to your site or landing pages, resulting in a higher ranking on search engines.

The Best Tips for Social Media Optimization

For your social media optimization to be successful, here are some tested and proven tips that you can rely on.

• Optimize Your Strategy

Notably, social media is evolving fast, ushering new features and adopting more advanced algorithms. So, your optimization effort should start by setting clear objectives and goals. You need to know what you intend to achieve within a specific period. Do you intend to increase brand exposure, conversions, or drive leads?

Your strategy should be targeted at growing the brand presence and hitting measurable results. As you craft the strategy for better brand presence, ensure to also monitor success along the way. This can help you to understand whether you are edging closer to the success you anticipated.

• Connect Social Marketing to Keyword Research

Just like SEO, using keywords is also very important in social media marketing. With most social media platforms using advanced artificial intelligence to enhance the user experience, you need to understand how to use the right keywords, especially topics, keywords, and hashtags for pushing information to the targeted audience. Get closer to your targeted audience to understand how people do searches on social media and then optimize your strategy to drive more traffic.

• Optimize Your Brand’s Profile

Creating social media profiles is easy, but many marketers rarely go to the next step of optimizing them. By optimizing your profile, it implies that you can deliver more value to your visitors. So, here are some steps to help optimize your profile:

• Profile photo: Make sure to select the right profile, ensuring to include your company logo.
• Username: The username you select should be consistent on your social media profile. This makes it easy for your followers to find your business on different social media pages.
• Bio: Update your company bio, ensuring to integrate relevant keyword. Also, include links that direct followers back to your website for more information about your business.
• Optimize Your Content

Social media is a great place to push your marketing content. To craft good content, start by looking at what your targeted audience wants, and try to provide solutions. Further, you should make sure to use different types of content, including articles, infographics, memes, and videos. s

Conclusion

If someone wants to learn about your brand, the first check is probably your twitter or Facebook account, before proceeding to your site. When you optimize your social media pages well, it becomes easy to increase traffic, generate new leads, and build a positive brand.