Strategic Vision Statement
I believe successful managers must be aware of the benefits that come from developing an effective strategic vision statement. The strategic vision statement provides the company with a directional path that can enable the organization to achieve the projected mission. The effective strategic vision enables the managers to develop long-term directions that not only build global market public relations but also the guidelines to all stakeholders in the company.
The first and most important characteristic of a strategic vision statement is forward-looking content and specifics about the organization’s long-term direction. The vision statement should avoid information that seems as a means of ensuring public relations rather than giving clear directions and guidance about the company’s future direction (Thompson, 2016). I believe most managers fail because of providing vision statements that are only showing how the company will be good to the customers hence forgetting to give detailed and specific guidelines to customers and employees.
In regard, the vision statement must define and address various changes required to ensure a better position of the company in terms of the product-market-customer-business mix. The strategic vision statement should ensure the organization is responding to changes that result due to changing buyer needs, rival factions, and technological developments (Thompson, 2016). I believe vision Statements that reveal where the organization is going and the required business changes ensure better decision-making guidance and valuable understanding across all levels of the organization.
The next important characteristic of a strategic vision statement is effective communication across the company. I believe it is important for the top managers to communicate the strategic vision to other personnel in the company. Communicating the strategic vision statement is essential because vision cannot inspire give directions to employees unless all stakeholders are aware of it (Thompson, 2016). In this context, everyone in the company understands the strategic vision statement by observing the commitment of executives to the vision.
Lastly, the vision statement must paint a picture to demonstrate why the chosen direction contributes to business sense. In this context, long-term interest for stakeholders such as customers, employees, and shareholders must be included in the directional path (Thompson, 2016). Therefore, I believe such a statement makes stakeholders improve their commitments in the company hence helping it move forward.
References
Thompson, A. A. (2016). Strategy: Core Concepts and Analytical Approaches. Blue Ridge, IL: McGraw Hill Education.