SWOT Analysis of Invitrogen
Invitrogen was founded in 1987 as one of the largest catalog life science companies and is a brand under the Thermo Fisher scientific corporation, with a product line of diverse sub-brands of biotechnology. Invitrogen is a corporation that provides services and products to support academic, governmental researches, pharmaceutical works, and biotech companies all over the continent. The main aim of Invitrogen is to improve human life by providing necessary life science technologies that help in drug discovery, the research of diseases, and also commercial biological productions. Scientists have described Invitrogen development efforts and research as a breakthrough initiative in significant biological findings, which include proteomics, cell biology, functional genomics, and bioinformatics. This discovery places Invitrogen’s products in almost all leading science laboratories in the world. Invitrogen is like a collection of significant biochemistry, cell culture reagent, and molecular biology products.
SWOT Analysis of Invitrogen
Strengths
Invitrogen has a reliable distribution network and many outlets in most of the states, making sure that all its products are readily available to its customers at the right time. It is a company that has a low-cost structure right from the production stage to the selling point. The low pricing of its products makes them affordable for their clients. Invitrogen has a commendable relationship with all of its dealers, who provide the company with supplies and help in training and promotion of the company’s products. Additionally, the company has registered profits only at least in the last five years, placing it in an excellent financial position. These profit reserves can facilitate finances in the company’s future capital expenditures, especially its vast asset, base providing solvency. It is a company that has utilized different social media platforms in promoting its products and has been able to gather a massive following in the most renowned social media platforms which are, Facebook, Twitter, and Instagram, thus enabling customer engagement.
Weaknesses
Invitrogen A spends above its average development and research expenditure in the industry but then pays a few players in the industry that have contributed positively to its innovative products. Again Invitrogen is a company that could experience liquidity problems in its future because its current ratio shows that the company’s ability to reach its short term financial needs is a little bit below the industry average. There is a lack of diversification in the company mostly because the company hires local workers and fewer employees from other races who have a difficult time adjusting to the work environment, and the company ends up losing a lot of talent. Politics in the company and the culture give the employees low working morale; hence they fail to deliver as expected.
Opportunity
Due to increased numbers of internet users, there is a big platform for Invitrogen to expand its social media interactions to reach out to customers. Technology has different advantages to all companies, for instance, the automation of operations to reduce costs, and also it makes it easy to collect data on customers. Above all, marketing efforts are improved. The increase in population is an advantage to Invitrogen because it means ann increase in potential customers, especially when the government is reducing tax rates.
Threats
Invitrogen is experiencing a lot of competition from other companies in the industry, primarily due to technological developments by different companies, which end up poaching customers from Invitrogen. Politics have affected the company hugely due to their uncertainties and have forced it to incur costs and especially at a time when interest rates are increasing hence lack a stable economic environment. International trade regulations keep on varying, and this affects Invitrogen’s ability to operate globally.