The Cluetrain Manifesto Review
The manifesto provides the 95 theses that elaborate on how the modern markets and the companies relate. With the establishment of online markets, business activities in organizations have changed dramatically, affecting the day-to-day profits, either positively or negatively. Companies that thrive in the modern world are those that have well established virtual relationships through online markets. The rest have not realized how employees and the markets get hyperlinked to ease business activities (Levine et al. 2015).
The manifesto and the 2.0 Applications
The rapid emergence of 2.0 applications is driven by the urge to narrow the gap between routine person-to-person communication and market establishments. With the rapid growth of the economy, the internet has enabled individuals to communicate effectively via diverse channels, which include the 2.0 applications. Rather than just using the mass media and the telephone, apps such as Facebook, Twitter, Chat apps have taken root.
In the organizations, it is clear that the hyperlinks used among the employees in an organization subvert the organizational hierarchy. The reason being, the lower level management can pass some detail to the topmost level of administration by a single click on a hyperlink. No more need to queue on the corridors to see the Chief Executive officer because the web 2.0 applications have taken care of this problem (Levine et al. 2015).
Companies are growing each day, because of identifying more markets and the definite channels to reach those markets. To ensure the products and services enter the market, this has led to the growth and establishment of 2.0 applications as a channel to reach markets most conveniently. For instance, individuals have access to Facebook, and other social networks, products seen in such platforms are likely to find a ready market.
For the diversification of any company or organization, the need to reach out to both the prospective and current customers is crucial. Finding ways to reach as many clients as possible, the idea is to identify the route to take and the avenues where they are located. In the process, the use of mobile phones and the internet has grown significantly, where each household has at least one device. To reach the clients, the manifesto, which states the need to find a probable market, drives to the use of 2.0 applications (Levine et al. 2015).
The Clue manifesto clearly states that some companies that will not attach themselves to the community will not flourish. The most crucial thing for any leading company is to take the same lead by connecting to a probable community. In this case, the community promises a ready market for and single organization attached to it. Moreover, the attachment between the company and the community cannot be practical without a channel, which is the web 2.0 applications.
From the manifest, an example of research carried out in medicine, reveals that it will be easy for a man to order or purchase Viagra online rather than going to the shop. In this perspective, it means that people in the modern world can buy anything at their comfort in the house—no more need to go to the market to get products. The manifesto, therefore, drives the establishment of more convenient channels such as social platforms and networks to take care of this discovery (Levine et al. 2015).
The design and establishment of web 2.0 applications have been a trend that has not only improved the way business is done but also the discipline. The applications are highly driven by the thesis demonstrated in the clue train manifesto, which aims at narrowing the gap between the market and the business community. The urge to create a relationship between the two gives the need to develop a web 2.0 application, which is widely used in the world. Advertisements place in such applications ends up reaching millions of people who, in turn, view and purchase the products displayed.
Dimensions of the Manifesto
The Cluetrain manifesto goes to the extent of highlighting the current relationships between the markets, companies, and the required steps. The manifesto does not only state the current trends but also predicts the probable adjustments that the companies need to make to narrow the gap between them and the market. The primary purpose here for highlighting the prospective trends is to widen the markets, to help organizations unleash their potential and make profits. For instance, the manifesto states that only the companies that will be smart enough and help put in place the new trends will thrive and achieve results (Levine et al. 2015).
The manifesto highlights the ability for companies to communicate to their markets directly without attenuation in between them. It calls for a narrower gap between the two business entities to ascertain virtual relationships and healthy competitions.
Moreover, networked markets can change the way suppliers view and handle business activities. The manifesto demonstrates why the company needs to communicate directly to the market place and perform business activates conveniently.
Elimination of command and control management methods in the workplace is vital, so ascertain good work relations between the employees and the management. The network established should set levels to define to which extent an employee can communicate in the organization without affecting the work (Levine et al. 2015).
The Extensions
First, de-clocking, without creating conflict in the market, is a strategy for creating harmony between different business entities. Healthy competitions and relationships with the community play a significant role in the property of a business. To take care of de-clocking and web 2.0 applications such as Mobile AR with AR kit will play a vital role in the future.
Secondly, coordination that will give some employees privileges to communicate to the market directly under close monitoring by the administration. Control will be achieved by the use of tracking systems to ensure no side business activities occur between the employee and the community illegally. In this case, in the future, and augmented reality web 2.0 application will support any company that will require such specifications (T., 2020).
Thirdly, according to the manifesto, a company that does not participate or is not part of the world trends have no future. In this case, an app that will ensure the company is actively involved in the external environment will be crucial. A web 2.0 application, such as the AR for navigation, is recommended for use in the future. It will create a relationship between the company and the market.
Finally, more web 2.0 applications that will significantly impact the virtual relationship between the companies, businesses, and the market include the AR-powered application, Augmented advanced for artificial intelligence, the webAR, AR for automotive industries, and other driven solutions. In the future, companies that will be smart enough to incorporate such web 2.0 applications will perform well in their operations and business activities (T., 2020).