Overall challenges
About marketing, the case study enumerates various challenges that premier research. The use of True Canadian shoes has gained a lot of prominence over the years. As such, the domestic market is encapsulated with numerous challenges. One major problem is concerning the desire to replicate comfortable shoes. The case study illustrates how 90% of those buying shoes prefer quality and comfortable shoes (Analysis of Domestic Market of True Canadian Shoes Available in the Canadian Market n,d). It, therefore, becomes a significant challenge to know the diversity in quality of the shoes, while putting consideration on the comfortable nature of the shoes. Even after the research is done, it is difficult to replicate a True Canadian comfortable shoe.
Challenges regarding service delivery exist within the shoe industry. Different radical factors pose a challenge to efficient and quality service delivery. To service delivery, a significant problem exists about salesforce. It encompasses various components which promote the marketing of the shoes to different clients. Their primary role is to increase the competitive advantage of the company. Besides, challenges relating to a competition are eminent in this case. A lot of companies are coming up with different, unique and sometimes replicas of certain brands of shoes. It is a challenge to the True Canadian shoe market. Also, the increasing amount of competition premiers the rising problem of controlling prices in the domestic market. It requires standardized costs which go hand in hand with consumer preferences. Besides, an increasing market structure poses a problem with the production of quality and comfortable shoes.
Overall success
After conducting a variety of research, the challenges given above can only sprout success if solutions are implemented. Research has enabled the creation of quality, comfortable shoes which satisfy the consumer’s demands. Consumers are assisted through well-trained personnel into making wise decisions during the purchasing phase. As such, there is a steady customer satisfaction rate. Customers start to feel associated with the company and gain loyalty, especially when selecting a quality and comfortable shoes. Customer demands are met easily through useful listening criteria from the True Canadian shoe company. Production of quality and comfortable shoes not only increases the domestic market but the foreign exchange as well. Statistical evidence enumerates how revenue has risen substantially in the local and international market as well. There is an increased competitive advantage as prices of shoes are standardized both in the domestic and foreign market. The company has an increased success rate by the provision of products that meet customer needs (weekly comparisons.xml n,d). It has caused a tremendous increase in the total unit sales and returns on sales of the shoes.
Conclusion
For the company to succeed in marketing, various processes have to be taken into consideration. Customer needs play a crucial role in shaping how the shoe company runs its function. In this instance, the company has managed to gain a robust foreign market due to customer satisfaction. It is, therefore, to invest in training employees into becoming competent members of the company who solve existing challenges within the shoe company. With the increased rate of customers who prefer quality and comfortable shoes, True Canadian shoe company should, in every way, conduct research which targets to know the customer needs. After which, they should endeavour to promote the production of quality products. Doing this is one of the best ways of curbing the real competition and gaining market competency. Besides, the company, as well as retailers, are advised to consider all these features.