Marketing mix
The marketing mix pertains to the set of procedures or tactics that an organization uses to promote its brand or product in the market. The marketing mix is vital in strategy formulation since it works co-ordinated with the 4Ps; price, promotion, product, and place. For a marketing mix to be efficient in the market, it must rely on price, place, product, and promotion for it to formulate a strategy that helps the organization pursue its marketing goals in the target market.