Marketing strategies of Auchan Perols
Auchan Perols seems to have majored in its promotional strategy on the use of leaflets and catalogs. While that may be working, there is a need to adjust to more efficient methods of communication that are conscious of the needs of the community and themselves. As seen, the catalog strategy consumes more than 52% of the money set aside for the advertisement of the store and its products.
Essentially, there is a need for substitution of this use of catalogs that are printed. One of the scenarios is that the company could redirect that money used for the printed brochures to the production of electronic advertisement messages or the television advertisement. These advertisements will hence form a more significant percentage of the expenditure of money set aside for ad. Further, the company could consider the use of medial social ads by creating a website and social media accounts such as Facebook. With the changing times, the use of social media will also require them to hire social media influencers.
Significantly, the best option for the company is the use of social media scenarios. First, the market is now shifting to social media platforms and hence making the use of print outs obsolete. The target market is social media savvy means that the company will reach more individuals than before. Additionally, the use of a TV advertisement may be too expensive and fail to reach a larger population. Furthermore, in terms of ground cover, the use of social covers an unlimited area in a short time. Also, there is a need to consider the littering that the distribution of papers causes. The use of social media is electronic and hence environmentally friendly.
Additionally, there will be no need for the use of distributors since the company will update their sites themselves. The cost for domain maintenance is one an annual fee, and that of an influencer is for short periods. Hence the company will save while being environmentally conscious.