HP Company break-even analysis
The break-even analysis reveals that the HP Company will begin to make profits from the new product in the second year of sales. Based on the above analysis, the Company will break even in the send yea after selling more than 150,000 units of the new All-in-One HP laptop.
Conclusion
HP laptops, scanner, and printing machines occupy the largest market share of the HP Company in the market. The idea of the new All-in-One HP laptop is based on the market innovation of having an efficient laptop will an inbuilt scanner and printer that can be used anywhere anytime. The target market for the new product is the business executives who are passionate about fashionable and modern innovations. The marketing strategy of the new product focus on quality, size, function, and efficiency. The promotion strategy of the product includes advertising, sales promotion, public relations, and digital marketing. The pricing strategy depends on the quantity of products bought by the customer. The distribution channel for the new product is though channel E and channel F. In selling the new product, HP Company will break-even in the second year of selling the product after selling more than 150,000 units.