The best SEO strategies for B2B businesses
Often you will hear business owners complaining that SEO is an ineffective tool because it is too competitive. Is this true? But how come some B2B companies make it to the topmost ranks? What the top-ranked companies are doing is they have implemented an effective B2B SEO strategy either by themselves or with the help of a reputable SEO agency.
What is the B2B SEO strategy?
SEO strategy is a series of optimization put in place so that your website can rank higher on Google’s or other search engines with the end purpose of increasing the quality and quantity of traffic to your site.
B2B SEO strategy is leveraging the critical pages of your business website to appear whenever potential customers use search engines for work-related purposes. For example, a financial consultant startup could be searching for “financial management or data software,” to help him plan or improve his business.
The B2B searchers are people who are looking for in-depth understanding. They are more educated and look for specifics of your product or service. Their interest is in the in-depth knowledge of the subject.
This article provides you with an expert framework on SEO strategies and how to apply them to generate quality B2B leads.
- What are people in your market typing? Keyword research
B2B will always start with understanding the kinds of keywords people type into search engines in your market segment. For B2B SEO strategy to be effective, do keyword research because having all sorts of keywords that nobody is searching will do you no good.
The most popular way of coming up with the right keywords is through brainstorming sessions. This approach is good, but after a while, it will no longer be fun but rather dizzying that’s eating up all your content strategists’ time. To avoid wasting time, use the below practical approach to come up with your extensive list of keywords;
- Listen to what customers are saying and how they talk about the topics you cover.
- Use social networks like Reddit, LinkedIn, and Quora to deepen your understanding.
- Use Google Autocomplete to expand your list through the suggestions that come up.
- Look at the related searches section found at the bottom of the SERP displayed by Google.
- Pay for a professional keyword research tool such as SEMrush.
Understanding the intent of the keyword
Google has become smarter; it recognizes the user intent behind a specific search query. This means that the keywords that you use should relate to the content you create. For example, use “financial management software” as the keyword. When you type that word to Google, you will learn that the results on the first and second pages are of product pages. From this, you will have the conclusion that people who use this keyword have high commercial intent.
If the keyword was “benefits of financial management software,” you will realize that your Google search provides the pages that address on advantages; you, therefore, will conclude that people who use this word look for advice or want to learn.
Prioritizing keywords
Now that you have an extensive list of potential terms, you have to leverage them for maximum benefit. Keywords with high search volumes are very competitive because many websites target them. Before taking your time to create content relating to the search term, check out how competitive it is; if it is hugely competitive, use a word with a lower search volume but easier to rank.
Content creation strategy
It is a core strategy where you correctly answer your target audience queries. The keywords told you what your audiences are looking for or what they want, in this section, it is answering the question of “what will you make that meets or satisfies their needs?” In a way that gives you a competitive advantage;
Consider the following ideas;
- Focus on a few keywords or phrases in your content
- Include the opinion of industry leaders in your content.
- Talk to SEO professionals on how they perform a website audit.
- Focus on creating personalized content that connects you to your B2B clients.
- Include a product category content on your homepage with details on its features and pricing.
- When writing content that will be posted on another site, mention your product category with your brand name.
- Consider content that educates your audience by providing practical and actionable tips.
- Include an FAQ section in your articles or blog posts
- Use natural language.
- Build a backlink strategy.
Account-based marketing strategy
It is a way of converting traffic to meaningful Leads. The best way to turn your visitors to customers is by upgrading the content in your most popular posts. The purpose of upgrading should focus on earning their trust, building a relationship with your audience, and driving them to subscribe to your email list.
When your audience shares their email address, it puts you in a position to be able to produce content that is highly personalized and, at the same time, opens a channel for email campaigns. You can focus the campaigns on educating and engaging your audience before persuading them to make a purchase.
Conclusion
Therefore, B2B SEO is all about making your website get a top rank and giving your audience answers to questions that relate to their jobs. It means the SEO strategy should have a result of establishing your business brand in your target audience’s memory to be able to influence their decision.