Types of People Counting Sensors
Door and people counting solutions allow your business to track visitor traffic into your store. The technology has proven efficient for businesses. It can be leveraged in the retail store.
Every brick and mortar retail store should know how many people enter and leave their store in a day, week, month, or a year.
Types of People Counting Sensors
Bi-directional counting systems: It counts all people getting in and out but distinguish those getting in and those leaving, and with time stamps.
Uni-directional sensors: It doesn’t distinguish those coming in and those leaving your store, so the total traffic is divided by two to determine the number of visitors.
Overheadpeople counters: They are mounted in the ceiling.
Horizontal (beam) counters: They are mounted on both sides of the door.
Wired: All overhead counters require wired network connections
Wireless people counters: All horizontal beam types counters can be wirelessly powered by batteries.
Retail People counting Solutions
Despite their popularity, many businesses haven’t taken advantage of the people counting solutions. They come in many different shapes and sizes. To help you with the choices, here are five footfall counting technologies.
- Thermal
Thermal people counting solution uses thermal imaging to note the temperature changes of people compared to the surrounding environment. The heat-sensing cameras detect body heat, which produces reliable information even when there are a lot of people.
The use of multiple cameras fixed on the ceiling can be linked to create more extensive zones. The advantage with thermal people counters is they can work even in total darkness.
- Stereo
Stereo people counters are fixed on the ceiling directly above the area to be measured to collect entries and exits in real-time. They gather accurate information on the customer’s behavior, which can be useful in a lot of areas.
Like the eyes, the stereo people counters understand the depth of the field of view, allowing for separation of items by height, for example, children.
- Infrared
IR (infrared) people counters are fixed on the sides of the doorway to create an infrared barrier between sensors, clocking up count every time they are crossed.
The installation of Infrared people counters costs less than many other solutions.
- Cctv cameras
This approach is often integrated as part of the instore security infrastructure, which reduces the cost.
Since cameras have another principle role, i.e., security, you can always run the risk of the system being compromised, and as such, so does the accuracy.
- Wifi
Wifi operates from wireless access p[oints (WPs). Wifi people counters are deployed in the vicinity of the area to be measured, often in the ceiling. The range and accuracy vary and require a degree of setup and calibration.
There are also many wifi analytics solutions to choose from for your business.
The retail store environment is dynamic and with ever-changing customer behavior. People counting technologies are vital for your business to grow your sales, increase profits, and boost your conversion rates.
Contact us today for advice and for finding the best people counting solutions that suit the needs of your retail stores.