Caesar’s business is the third largest, most diverse gaming company
Caesar’s business is the third largest, most diverse gaming company. Caesar’s business mostly revolves around people due to its massive employees and a large number of customers too. The team members and the guest, all contribute to shaping its corporate social responsibility, which has three pillars, namely: people, planet and play. The global head of social impact at Caesar’s Company described the company’s DEI approach, and Caesar’s discovered that DEI and CRS are reinforcing mutually and that CSR has improved member participation up to seven per cent. Ceases then expanded the Dei initiatives beyond the typical traditions workforce development, and set a goal to put the CRS mindset into everyone’s daily work. The pillars that the company relies on has set goals and strategies, which are meant to engage employees more at different levels. Besides, when they focus on community investments, Ceases Company and the foundation followed the DEI by partnering with other nonprofit companies. The company is determined to see their efforts pay off after incorporating CRS in their institution.
I have learned that CSR has many advantages that can relate to all businesses regardless of their size, economic income or sector. Also, increased sales and customer loyalty are some of the benefits that one gets to enjoy if they decide to incorporate CRS in their organization. I have noticed that CSR also focusses more on people’s involvement, mostly customer participation, through concentrating on your customers and making sure to satisfy them comes with customer loyalty and increased sales. Employee retention is common for companies that involve themselves in serious CSR activities. New ways to advertise the brand are also developed. When a company starts the CSR programmer, three begin to get inevitable publicity, when they start collaborating with new companies.
Hotel companies with functional CSR activities can attract better employees and retain other employees. Most hospitality employees like to work for companies with a good reputation. The employees can experience huge guests’ turnover, busy hospitality days which means that their service charge will rise. Motivated employees will always value to stay with the employer and take their work more seriously. However, considering the global nature of the hospitality industry, several hospitality companies have indulged into proactive diversity management programs which have been able to help improve company’s’ reputation as well as increase their organizational profits. Hospitality industries have taught that CSR is not only done with the focus on better investments or benefits, but it is done as a sign of genuine nature to create change in society as well and encourage positive energy. Most are the times that companies use CSR as a vital marketing tool. It can result in consequences like the loss of credibility and backlash. However, appropriate communication with the employees, stakeholders and consumers about the CSR activities of the company doesn’t work. Due to this, the company’s make a sustainability report that indicates the company’s first long term goal.
A good example is the Marriott’s, which published a report stating that they set their first long term goal in 2007, intending to reduce energy and water consumption. It is essential to know about a firm’s competence before creating opportunities for shared value. Hotel industries face the challenge of been consistence in attaining their customer demands. When a hospitality company decides to involve itself in a low quality providing organization, their quality brand goes down automatically. I short, in customer-sensitive industries like the hospitality industry, retaining the goodwill of stakeholders through CSR activities benefits the company and disadvantages the company at the same time.