The following factors have contributed to the sustainability of the innovative idea thus manufacture of flying cars by the Toyota motor company; product offering, process innovation, position innovation and paradigm innovation. Out of the four outlined sustainability- led change, product innovation sustainability has been discussed in depth based on the innovated idea.
Product offering
Production flying cars idea has been facilitated by the product offering in sustainability-led innovation which was aimed at designing a greener product by the firm to replace the existing normal car models within the market. Product innovation for the Toyota Company in developing flying cars since it is focused on improving the internal production process of the existing products to effectively compete with more giant firms in the market. This is possible since the innovative idea as unique among the motor firms globally; hence the Toyota motor firm will be the first company to produce flying cars.
Based on the discussed sustainability- led innovations, the company has projected various disrupters for the innovation process which has been identified as limited resources, legislation, cost, and others factors as discussed in the context as follows.
Inadequate resources. Production flying cars do require a lot of resources from the management in order to manufacture such cars. Therefore, most of the organizations do run out of resources like human resources, financial resources to finance the activities, and the transportation resources like movers and containers which the organization could use to deliver their products to the customers safely (Chen, Weng and Huang, 2018, pg. 415). Due to the lack of enough funds to sponsor the activities of producing flying cars, the organization has been limited to the type of services offered to customers, which in most have affected the relationship with their esteemed customers.
Legislations. The term legislations can be defined as the government policies which have been enacted by the government in control and regulation of innovative idea of producing flying cars intended by the organization. The intention of adopting such rules is to regulate the type of innovative approach to protecting other firms from collapsing as most of the developed firms could excessively engage themselves in a creative process to outdo others in the market. It is aimed to ensure sanity in the production market for all local and foreign companies. (Demircioglu, 2016, pg. 5).
Lack of qualified staff. To effectively implement the idea of producing flying cars to customers, the organization requires qualified staff with such production skills and qualifications. Such people within the organization include production engineers, mechanics for maintenance of the motors, and other professionals in motor production department since these are some of the requirements for the producing flying cars the organization intendeds to offer its customers. Inadequacy of such skilled personnel, production flying cars will be compromised hence resulting in a poor relationship with customers in terms of customer satisfaction.
Strategies to mitigate potential disruptions
To effectively mitigate the disruptions caused by the legislation, the organization should ensure adherence to the set guidelines and regulations in producing flying cars to avoid being penalized or closed down by the government (Cheng and Sheu, 2017, pg. 472). The organization can ensure adherence by observing such rules guiding production flying cars by the government.
Based on the limited resources, the organization can choose to hire in some of the necessary resources like transportation containers and other related resources from financial institutions to produce flying cars as intended by the production team. By employing such support, the organization will effectively mitigate the interruptions caused by limited resources. (Burton, Story, Raddats and Zolkiewski, 2017, pg. 33).
The organization should recruit more qualified staff or choose to train the existing staff with production skills, and others required skills in producing flying cars to effectively deliver or offer such products to customers as intended by the sales and marketing team.