Taking the lead in Brand Making and Marketing
- Company, D. (2020). Wall Street Journal, Eastern edition; New York, N.Y. Retrieved 2 June 2020, from http://ezproxy.umgc.edu/login?url=https://search.proquest.com/docview/23525400 22?accountid=14580
- Document URL: http://ezproxy.umgc.edu/login?url=https://search.proquest.com/docview/23525400 22?accountid=14580
- Summary
The article above, published by Dow Jones & Company Inc., explores the management and leadership techniques taken by a newly hired Nike Inc. corporation manager John Donahoe. The article presents Nike brands as one of the most authentic products and brands preferred by some of the most famous athlete champions, such as LeBron James, Tiger Woods, and Serena Williams. The article enumerates how Nike has taken the lead in the market. That’s why the newly hired manager has taken a step to be a witness about the experience in some of the most hotspot marketing areas in the world in China, Asia, and Tokyo.
John Donahoe, as a corporate leader, shows a high leadership ability in various ways. First, he engages the product consumers directly in the market to disclose their experience with the product. Second, as a leader, he moves out to reveal any potential weaknesses about the product where they can refine or fine-tune the product for ultimate satisfaction to the customer. The manager shares his crucial leadership skills to take the company to a higher level as compared to its fierce competitors such as Adidas. Don Hoe manifests as a leader that takes care of all shareholders, community, and above all, the company’s loyal customers. He explains that his task is to identify all the customer complaints and unaddressed issues to ensure the company has delivered an ultimate brand in the market and according to the customers’ preference.
John Don hoe also manifests his management skills by doing much focus on diverse implementation, such as boosting women athletes. By such, the manager knows the brand name will spread worldwide; hence, it will expand in marketing networks around the globe. As a competitive leader, John Donhoe focuses ahead and create proactive measures relating to factors that can affect the effectiveness of the product in the market. He also concentrates on the emerging issues and acts before they affect the effectiveness of the products. For instance, due to increased global warming, Donhoe has managed to mobilize his design team to deliver the best gear designs that fit the fast-changing climatic conditions. By that, he is confident that his company will be ahead in the delivery of the unique brand in the market.
- Related to Society/ Life
Some of the international Olympic Game venues such as Tokyo pose a lot of challenges to the athletes. One factor is due to the fast-changing climatic conditions that have led to an increase in ambient temperatures (Gibson et al., 2019). Such a state has led to an increase in heat stress; thus, affecting athletes’ performance.
Most of the athletes’ careers have been significantly affected by the change in the climate. For example, Clare Gallagher has struggled with such climatic issues, such as increased heats and contaminated air in recent times (Taylor, 2019). Polluted air and heat stress has led to the cancellation of athletic competition events. Such emerging issues have become a problem and a challenge to the athletes that participate in international competition.
To control the repercussions of such conditions, companies that deal with athletes’ gears such as Nike need to chip in and have a proactive measure to curb the impacts of heats stress by designing and providing suitable fittings under such conditions. By that, the companies will lead in the market and still help athletes perform better and avoid event cancellations.
- Related to Field of Study
The emerging issues have led to a dynamic change even in the way businesses need to perform. For instance, the article enumerates how John Donhoe, as a manager, tries to engage his teammates in the mitigation of the climatic change’s effect on the performance of the athletes. That means the learners have to come up with new techniques and implement their knowledge to tackle the challenges brought about by the business sector’s emerging issues for maximum benefits and ultimate customer satisfaction. Besides the old methods of addressing the problems in businesses, educators and learners need to adopt a different and new way to solve the customers’ needs in correspondence to the emerging external factors. By that, the learners will be able to manifest excellent leadership skills and competitiveness in their careers.
- 6. Questions that Remains Regarding the Issue
- How fast will the curriculum system change in correspondence to the emerging issues?
- How will the newly designed gear alleviate the effects of heat conditions without affecting the athletes’ performance from different climatic regions in the world?
- How will the company, such as Nike Inc., address the problem of athletes’ performance due to polluted air?
Reference
Gibson, O., James, C., Mee, J., Willmott, A., Turner, G., Hayes, M., & Maxwell, N. (2019). Heat alleviation strategies for athletic performance: A review and practitioner guidelines. Temperature, 7(1), 3-36. doi: 10.1080/23328940.2019.1666624
Tylor, L. (2019). Canceled races, fainting players: Climate change turns up heat on sports. Retrieved 2 June 2020, from https://www.reuters.com/article/us-climatechange-sport-idUSKCN1UJ0OC