The house of quality diagram as presented by the Yukon motors, which are specialized in the manufacturing of high-quality motors like the GMC brand. Based on the diagram, the customers’ requirements and the specifications on their taste and preference concerning the GMC motors have been identified in the diagram and discussed as follows.
The costumers, who are the users of Yukon motor products, have demanded high-quality motor products from the company. With high-quality motor product specifications, the company is obliged to manufacture high-quality motors in order to meet their customers’ needs and preferences; hence will help to increase the sales volumes of the manufactured motors due to an increased number of customers and positive market ratings.
Following current economic situations, less fuel consuming cars are being preferred by most of the customers since they need to reduce their spending in order to fit in the changing economic situation which is not favourable to most of the households; therefore, with less fuel consuming cars, the households will prefer the GMC motors since their specifications and preference has been considered by the company.
The comfort and luxurious design of the cars are one of the specifications or requirements of the customers. Therefore, it is upon the management of the Yukon motor firm to design their cars more comfortably and luxuriously to meet the customers’ specifications. Speed is also a factor to be considered by the Yukon motors in manufacturing their cars since most of the customers recommended high speed and steady cars, which could help them to save on time more so while on business trips.
The features of the motor products produced or manufactured by Yukon motors has got the following specification; less fuel consumption, durable, 4WD and many more, thus, according to the market demand and preferences. The durability of the Yukon motors has been their competitive advantage in the market, thus compared to other motor groups or brands. Their brand that is the GMC has been rated as the most durable motor brand in the current market.
The 4WD feature of the motors has made the product preferred by most of the agriculturalists in the global market, thus following its ability to operate in muddy or rough roads since most of the farms are situated in remote areas. Due to these preferences, Yukon Company has been healthily competing with other motor brands in the global market. Less fuel consumption features have made the products more preferable by the low income or middle-class households since they will spend little money on refuelling cars, unlike other brands that consume more fuel. With less fuel consumption, Yukon motors are very economical to use.
The company that is Yukon motor firm has been going through different manufacturing challenges, which have been resulted from the customers’ tastes and preferences on the quality and the features of their cars. Therefore, it has been a challenge to the management to cater to such needs and specifications from the customers due to the limited manufacturing resources. Manufacturing resources for the Yukon motors have been identified as the labour force, skilled manpower, latest technological devices and financial resources since such specification require a huge sum of capital to meet.
Specifications such as comfort interior designs of the cars require the latest and updated technology to design, which has been challenging for the company. Following such constraints, the company is slowly responding to such specifications as they need time to reorganize its manufacturing resources to meet its customers’ specified interests and preferences for their motor brand.
The shortage of skilled and experienced manpower has been a limiting factor for the Yukon Company to meet the customers’ desires and preferences on their motor products. The specifications provided by the customers require more updated manpower with the latest manufacturing and designing skills, which is a challenge to find following the fluctuating nature of human wants and demand, therefore, becoming a huge challenge for the Yukon motor firm.
Government regulations have been a limiting factor to the Yukon Company in the manufacturing process. This has been realized in terms of environmental issues where some of the manufacturing machines are not environmentally friendly as they cause noise and air pollution since they emit more gases while in use; therefore the company has been forced to suspend the operation of some of its machines by the government due to the mentioned factors.
While benchmarking the perforce of Yukon motor brands, specifically the GMC brand, the company stands the best chance to compete fairly with more ‘developed and giant’ firms in the motor industry. The ranking of the motor brads was conducted based on fuel consumption, durability, quality and 4WD features. The comparison were conducted against the Toyota motor firm, BMW, Benz products. Out of the three brands, in consideration to the ranking basis, GMC brand, a Yukon company products stands the best in most of the rankings; therefore, on average, it emerges the best motor brand in the market.