Reply to the first post
Hi Shazia Smith, your analysis is on point. An organization’s logo is not just a visual tool for marketing like posters and brochures, but rather, a representation of an organization’s ideal vision and mission (Hem et al., 2004). To make these logo’s highly effective, they should be simple, clear, concise, and to the point with an appealing touch of graphics as outlined in your observation. And just to add on o your findings, a good logo keen on meeting its core objectives must be clear, memorable, unique, relevant, and versatile. A logo must shun complex graphics and heavy colors that may set one into confusion. A logo should purposeful and to the point, making it relevant. A logo must never focus on petty issues that do not relate to a business. The versatility of a logo refers to the ability of the logo to stand out and still maintain its integrity even when printed on billboards (Hem et al., 2004). Adhering by these five principles makes a logo more effective in achieving its goals.
Reference:
Hem, L. E., & Iversen, N. M. (2004). How to develop a destination brand logo: A qualitative and quantitative approach. Scandinavian Journal of Hospitality and Tourism, 4(2), 83-106.
Rely to the second post
Coca-Cola is one of the companies that have a simple and precise logo that has managed to achieve its objectives. Without doing too much research, a look at Coca-Cola’s communicates a message of simplicity and inclusion in an audience. This gives an audience the ability to associate with the brand, and this way, Coca-Cola has managed to stay afloat in the market for a long time. According to Nourbakhsh et al. (2010), information density, choice of font, type of font, depth, and color are some of the crucial components that companies should factor in when designing their logos. It is important to note that Coca Cola factored in all these components when designing its logo hence the efficiency in its logo. The choice of Red Colour by Coca-Cola elicits emotions of vigor and strength. This makes its customers associate it with power and victory, making it a common drink during celebrations of victory.
Reference:
Nourbakhsh, F., Karatzas, D., & Valveny, E. (2010, June). A polar-based logo representation based on topological and color features. In Proceedings of the 9th IAPR International Workshop on Document Analysis Systems (pp. 341-348).