The technology of gender

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The use of phones has grown globally as a mode of transmission of information across different geographical positions. Phones have also evolved into sophisticated gadgets from their traditional method of making phone calls. Today, these gadgets are used as cameras, calculators, calendars, and on other occasions as schedulers, among many other uses. Phones are also increasingly growing as a medium of transmission of media. In the new age of technology and the internet, news and movie shows can easily be streamed across different platforms. However, how this information is perceived is dependent on gadgets.

Mediums of transmission are described as the message because it is the medium that shapes and determines the scale and form of human association and action (McLuhan 9). Content within the medium is diverse and influential in defining and shaping the types of human association (McLuhan 9). Based on this, phones are determinants of the reach of the content that can be shared through them. Factors such as virality determine the level of engagement that can be reached by content transmitted through phones. The higher the engagement, the greater the impact content shared has on humans and the associations made. Inventions such as social media have often propagated this aspect of medium and its impact on the sharing of content. The gif attached to this assignment features the cognitive effects using phones has had on society. There is minimal human association being made, thus resulting in the creation of a “dead” society where everyone is always glued to their screens. This gif is not a technology of gender in any way as it does not mention underlying connotations of any of the genders presented.

References

McLuhan, Marshall. Understanding media the extensions of man. Cambridge, Massachusetts. : The MIT Press, 1994. pdf.