Product promotion refers to the dissemination of details concerning a produc
Product promotion refers to the dissemination of details concerning a product to the prospective buyers and target market. The main intention of product promotion is to increase product sales and cultivate brand loyalty, which is essential in the growth of an organization. The promotion forms the fourth element in the product mix and interacts successfully with other features such as Price, product, and place to facilitate an increase in sales of a product. The main aim of promotion is to persuade customers to purchase products through advertising, personal selling, and promotion mechanisms. Product promotion enables organizations to achieve objectives such as the provision of information on the features of a product, stimulating demand through the creation of awareness among prospective customers, and highlighting unique characteristics of a product that increases its sales. Conversely, it helps consumers to create a brand image and eliminates possible dissatisfaction from the consumers.
The vital role played by product promotions can be assessed through companies such as Amazon and Apple. Amazon is an American technology company with more than 840,000 employees globally. It appears among the Big five companies that have dominated the world in the 21st century. Jeff Bezos founded it on June 4, 1994. The company concentrates on offering an online shopping platform for its customers. It also provides services such as video and audio music streaming on their website. Amazon’s range of the items on their sites plays an essential role in indicating that the company targets customers from both young and older generations. Conversely, Apple is an international technology company based in America. The company develops and sells electronic and hardware products such as the iPhone, iPad, and personal computer. Teenagers form one of the most important target markets for Apple company. Teenagers use IPhone for various purposes such as gaming, socializing with friends on social media apps, and listening to music. The differences in the target market between Amazon and Apple has a significant influence on the promotion techniques utilized by companies.
Amazon and Apple company have some similarities in the promotions techniques utilized to ensure their products reach to their audience. Both companies use web advertisements for marketing their products to their customers. Apple and Amazon make advertisement on Google digital advertising news and other technology news network. It also agrees with popular websites to promote their products to increase viewership. Similarly, both companies utilize direct selling stores to carry out personal selling that is essential in the promotion of products among consumers.
The companies also exhibit some differences in product promotional strategies. Amazon has an affiliate program for website owners to make advertisements at a fee. This affiliate program helps to create consumer awareness concerning the type of products sold by the company. The company also utilizes discounts and special offers to increase the penetration of its products into the market. Conversely, Apple uses brand image and corporate rate with social responsivity to drive sales of its products in the market. The company also puts more emphasis on personal selling at their stores to encourage referrals from satisfied customers.
In conclusion, the promotion of products plays an essential role in the growth of a company. Amazon and Apple companies utilize sale promotion strategies to facilitate the penetration of their products to the market. They share standard promotion techniques such as web advertisements and direct selling to convince customers to continue buying their products. However, they also have differences in promotional methods utilized by both companies. In my view, the aggressive promotional techniques employed by both companies have enabled them to remain among the Big Five members in the international market.