True Story: How the “Warren Buffett of Sales” went from grass to grace. Lessons to Learn
You have probably seen marketing videos like “1 weird way to lose 3lbs” ads on the internet. Well, as the man behind some of these biggest marketing videos is none other than Justin Goff. He has consulted on hundreds of such messages in tons of different niches, working with multiple businesses in sales and marketing. He is a self-taught serial entrepreneur and consultant, working with some of the biggest brands online such as Golden Hippo, VShred, Dan Lok, Paleohacks, Agora Financial, and more. He went from being broke, on the verge of moving back to live with his parents, to being a multimillionaire in under seven years. His is an inspirational story, one that can only be likened to moving from grass to grace. Here are some of the lessons we can learn from his journey.
- Hard work is everything.
Justin knows all too well that success is not for the faint-hearted. He has established multiple businesses, solely running them, and moving them from the ground up. His first venture was selling an ebook called the 31 Day Fat Loss Cure. He had no experience in websites and digital marketing. He taught himself how to do Facebook ads and lost a lot of money in the beginning. He worked hard to figure it out, and he was making money on Facebook ads within no time. Justin says that “it was more work for me and 20 times the revenue”. This is a true indication that hard work truly pays off in the end.
- Flexibility is key
The online market changes fast, and so does business. The internet is increasingly changing the way brands interact with customers. Building relationships is vital for increasing brand reputation. When Justin moved to sell supplements at a site, he founded called Patriot Health Institute in 2013. Here, he built the solo operation to $1 million in revenue before selling it in the summer of 2014. As a sole entrepreneur, Justin learned the challenges of keeping up with customer service. To ensure that his customers were going to get the best service, he had sold his company and continue building on his skills and that he would later use to propel his career even further.
- Focusing on what works
One of the things that have propelled Justin to success at such high speed is his ability to focus on what works for his business. With the online market growing at such a high rate, the need for having great digital marketing strategies is important to help businesses attract, convert, and retain customers. In his ventures, Justin has been developing his sales and marketing skills with a key interest in Copywriting. He understands the importance of crafting messages that are engaging, easy to read, and captivating. His expert skills have helped him build million-dollar empires, and is not assisting other businesses to grow their brands in the digital space. Justin also helps online entrepreneurs and copywriters up their skills through a training program called Copy Accelerator. In this program, he is teaching his students not only from experience but also from tried and tested techniques.
- Learn from your mistakes
For Justin Goff, getting to the top has not been a walk in the park. He has faced many challenges along the way. However, when faced with challenges, he tries to find solutions and move him forward. Challenges provide a perfect opportunity to pause, reflect, and restrategize. When he started with an ebook, he pushed himself and learned excellent skills in Copywriting. When he was not able to provide the ideal customer service for his clients at Patriot Health Institute, he looked for ways he could improve building relationships with his customers through digital platforms. Over time, Justin has developed expert skills in Copywriting, and now is helping other businesses build their brands. Currently, helps business owners bring in up to 500 new leads per day through cold traffic. And this is just the beginning of his journey. He has taught us that we should not shy away from mistakes but embrace our failures and reinvent ourselves continuously.