Product choice in the US
The number of products to choose from in the US markets gives consumers the freedom to have what they want. The freedom that comes with a wide variety of products is perceived to help improve their welfare. But on the contrary, the choice of products has negative implications on decision-making and consumer satisfaction. Instead of improving welfare as expected, the choice of products from a wide range of similar products has made the decision-making process even harder for consumers. As the number of products to choose from increases, customers become more confused. They take more time to choose and sometimes even end up picking a product that will offer little satisfaction than they expected.
Again, I have learned that product choice in the US is greatly influenced by the knowledge of the consumer. The information about the benefits and consequences of using certain products will determine whether a consumer will purchase it or not. The selection of different forms of medication in the healthcare sector depends on the knowledge that the clinician avails to the patient regarding the benefits and disadvantages of each method.
DairyPure is available in almost every grocery and supermarket. The product stands out among other milk brands since it is available in four different fat levels. The various fat levels allow consumers to select the milk with a fat level that suits their diet requirements. The advertising of DairyPure using the label “starts pure stays pure”, reassures consumers of the freshness of the milk. Consumers want fresh milk which the company assures that it is found in their milk products.