Technological advancements in global transport and communication infrastructure have led to the rapid developments in globalization seen today. Geographically, Oman lies at a central point along the most important trade routes in the world. Its proximity to China, Europe and East Africa gives it a strategic advantage over other countries (Ba-Awain & Daud, 2018, p. 142). Logistics provides the commercial framework that integrates all freight services into one package, addressing all the legal, economic and technical aspects involved between the points of origin to the destination. Logistics in this context is the commercial activity of transporting goods for customers (Murphy, Paul and Michael, 2018).

Objective

This paper reviews the Golden Global Logistics Company, which is 100% Omani-owned. Herein is an analysis of the company’s origin, development, history and its most crucial personnel, among other aspects.

Also, the communication strategies alongside the challenges faced are captured in the discussion. Included here are the company’s major competitors, problems and challenges faced by the company, and finally, recommendations that address the difficulties elaborated.

Methodology

This paper reviews secondary data to come up with evaluations, analyses and discussions. To select the information used here, I analyzed academic resources from renowned scholars. Statistical data was sourced from reputable websites and economic journals.

2.0 The Golden Global Logistics.

About the Company

The Golden Global Logistics is a family business that was founded in 2011. Its operations are headquartered in My, communication is based on a server-to-server conversation for well-established firms for better security and privacy. However, smaller companies may opt to use commercially available communication channels to ensure communication within the organization (GGLLCC, 2020).

Adopting technologies such as GPS helps monitor and track the movement of customer’s goods. Automated systems relay this information directly to clients who have designated codes associated with their products. It also offers real-time monitoring of the transportation system and guarantees transparency.

Communicating with business partners sometimes requires the physical communication between two representatives of two companies, the logistics group and the client party. Thus sometimes requires the need for interpreters or hiring a person who is fluent in the foreign language. Face to face communication involves respect for other people’s cultures and ways of life (GGLLCC, 2020).

Social Media

Golden global logistics has a robust social media presence, as expressed on their Facebook page. Their page is characterized by images of their trucks, packaging techniques, and deliveries in progress. The Golden Global Logistics Facebook page also has a wide array of occasional wishes to their followers, sending messages of condolences to those mourning their leaders, happy messages to those celebrating events and religious commemorations, and their team having a good time (GGLLCC, 2020; (GGlLCC-Facebook, 2020)).

Impact of Social Media

Online presence most often mirrors the reality on the ground, and given such a vibrant social media presence, the company’s marketing strategy of embracing social media is impressive. In so doing, the company manages to build a sense of confidence among its employees and its clients, removing any doubts associated with lousy business transactions. The online platform also allows customers to communicate, shedding more light on the quality of services review and hence the second layer of study from served customers.

Significance to the economy

Revenue, Employment and GDP

GDP (Gross domestic product) is the monetary value of an economy’s finished goods within a specified timeframe (Assa, 2018, p.144).

Golden Global Logistics Company is among the leading logistics companies in Oman. Generating a revenue of more than 2 million USD in 2019 and a projection of the same figures expected as per the data from the second quarter of this financial year, the company contributes significantly to the Omani economy (Zoominfo, 2020).

Golden Global Logistics Company has offered employment to more than 60 employees and many more agents globally. Together with its competitors in the service industry, logistics contributed up to USD 35.42648 Billion in 2018 alone (Ba-Awain & Daud, 2018, p. 142).

Natural Resource Supplement

Ba-Twain & Daud (2018) agree that revenue earned from logistics operations will continue to be an essential supplement of the revenues derived from oil. Logistics is a significant investment that will continue to flourish even after the black gold has been exhausted in the region.

International trade

Logistics operations greatly enhance international trade. Golden Global Logistics companies sometimes deal with third world countries, enabling them to share in international trade. Thus dramatically improves the cost-effectiveness of importation and exportation activities. (Ba-Awain & Daud, 2018, p. 142).

Main Competitors

In the local business environment, its main competitors are other logistics companies such as Transverse sun logistic Services LCC, Maxi Shipping & Logistics services. In the global arena, a brand-established company such as DHL, Wells Fargo, and Amazon.com offers competition for the global logistics market share (Mangan and Lalwani, 2016).

Challenges faced by the company

Language Policy

The language policy is one of the significant challenges facing international trade. Some countries use languages unique to them, and finding quality business translators becomes a challenge. Geographical time zones sometimes are a challenge to the managing team, especially when dealing with clients from various countries all at the same time.

Fuel prices

Global rising transportation costs pose a significant challenge to logistics companies since most of the costs of logistics arise from fuel costs

Fluctuations in Tariffs

A tariff is a schedule of a duty or a tax imposed by a government on valuable goods entering a county (Host et al., 2019 327-342).

Policies imposed on logistics by governments on exports and imports in the form of tariffs and their implementation reduce the margins of the logistics companies. The imposition of quotas sometimes delays the eventual rise of overall logistics costs (Nagurney, Besik, and Li, 2019, pp.136-161).

Insecurity

Piracy is the practice of attacking water vehicles with the intention of theft, harming or kidnapping crew members (Ritchie, 2019).

Piracy and banditry results in delayed delivery and loss or destruction of customer’s goods. Pirates and bandits sometimes hurt and may even take the logistics personnel’s lives, hence the need for emergency response teams (Eismann et al., 2019, p. 308)

1.0 Conclusion

Golden Global Logistics Company has a vast potential to grow, given its strategic location and one of the most notable trade routes. By embracing modern technology and applying the communication convenience it offers in its day-to-day businesses, the company is set to grow even further into newer uncharted markets.

2.0 Recommendations

Costs of transportation

Regulation of fuel costs is out of reach by the logistics companies. Instead, the companies can focus on reducing fuel expenses, consolidating shipments and reducing carriers in handy in reducing the overall costs associated with transportation costs.

Insurance

Insurance cover offers a platform that reduces risks associated with logistics. Global Logistics Company should provide comprehensive insurance cover to its customers to protect them from the threats related to logistics operations.

Communication Technology

Embracing the existing technologies in communication such as internet services and online translation tools should help address the current communication challenges faced by Golden global Logistics Company and other key players in the business. For instance, virtual meetings reduce the cost of transportation of personnel working from various parts of the world.

Addressing Insecurity

A multi-agency international team should address piracy since the expanse of unsafe transportation corridors is extensive. This approach will ensure coordination of security agencies, hence improving efficiency and minimizing the costs of securing the transport routes.

Muscat, in the Sultanate of Oman. Due to its strategic location along major trade routes, the company has grown exponentially, comprising 60 employees working across four of its offices. The company has four global networks and operates in 190 countries, hence the worldwide network that hosts 9800 agents globally.

Rohit George is the executive director of Golden Global Logistics LLC and the manager of Mr. Niroshana Hettiarachi. Also precious to the management team are Zaved Ahmed, who serves as the Business Development Executive, and Faiz Khan, who co-holds the same position as Zaved. They oversee operations of the company within Oman, Qatar and the intergovernmental political and economic bloc of the GCC (Gulf Cooperation Council) (GGLLCC, 2020).

Mission and Vision

The purpose of Golden Global Logistics is o build an integrated in-house logistics solution through organic and inorganic growth. The company plans on achieving this goal by integrating highly skilled employees and directing the company’s attention to dedicated customer service and offering competitive support to all its shareholders (GGLLCC, 2020).

Communication strategies

Communication is crucial when it comes to logistics, especially for companies whose operations span on a global level. International logistics companies mostly rely on technology-based communication channels to ensure a smooth flow of information internally and externally.

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References

Books and journals

Ba-Awain, A.M.S. and Daud, D., 2018, Oman as a future logistics hub: a conceptual study. p. 142
Host, A., Pavlić Skender, H. and Zaninović, P.A., 2019. Trade Logistics–the Gravity Model Approach. 37(1), pp.327-342.
Eismann, K., Reuter-Oppermann, M., Fischbach, K., Franco, J.Z. and Canós, J.H., 2019.Towards social media decision support for joined ems and crisis logistics. In Logistics and Supply Chain Management in Crisis Response Proceedings of the 16th ISCRAM Conference. p. 308
Murphy, Paul R., and A. Michael Knemeyer. “Contemporary logistics.” (2018).
Assa, J., 2018. Finance, social value, and the rhetoric of GDP. Economics and Society, 4(2), pp.144-5
Ritchie, R.C., 2019. The Golden Age of Piracy: The Rise, Fall, and Enduring Popularity of Pirates.

Websites

Zoominfo, 2020. Golden Global Logistics LLC. [Online] Zoom Information. Available at: https://www.zoominfo.com/c/golden-global-logistics-llc/471095577 [Accessed 19 May 2020].
GGLLCC, 2020. GGL – Forwarders | Movers | Logistics Specialist in Oman. [Online] GGL – Forwarders | Movers | Logistics Specialist in Oman. Available at: https://gglglobal.com/ [Accessed 19 May 2020].
GGlLCC-Facebook, 2020. GGL – Logistics Solutions. [Online] Facebook.com. Available at: https://www.facebook.com/gglglobal/ [Accessed 19 May 2020].

A review of Golden Global Logistics LCC

1.0 Introduction

Background