color has been considered to be one of the most effective marketing strategies
In recent years, color has been considered to be one of the most effective marketing strategies in many businesses. Although the consumer’s purchasing decision depends on various factors, I agree that color partly affects consumers’ decisions when they want to buy something.
With regards to companies, they can increase their profits by color in different ways. First, one must be aware that the color has a significant impact on the consumer’s psychology. For example, in order to evoke the feeling of youth and optimism from shoppers, the company can design a trademark with a yellow background that will catch many teenager’s eyes. Second, in the competitive market, many manufacturers and retail companies use color to increase brand recognition. Through color design, they can draw the consumer’s attention, enhance consumer confidence, and clarify the characteristic of a product.
The use of color is a vital step in the process of creating an effective sales plan, but it cannot completely dominate the buyer’s choice. Due to the difference in the personal economy, the budget is an inevitable factor that leads the consumer to buy a good. In fact, a shopper will not buy overpriced footwear, which they cannot afford even if it has perfect coloring. In addition, cultural diversity affects shopping habits from country to country. For instance, the females in West Bengal or Assam would prefer buying sarees as compared to Westerns even if the sarees were in Westerns’ favorite color.
In conclusion, color is a critical component in advertising a product to the consumer and making a good impression of the company brand. Businesses in the future should utilize the benefits of color more to increase sales and revenues.